Guest Authors

The marketing industry is constantly changing and trying to create innovative and catchy advertisements.  As technology develops, marketing departments have seized new technology to…
Read More...

Amidst the rising cost of living, meeting rapidly evolving customer expectations is an ongoing challenge for retailers. Not only can this negatively impact their sales and the customer…
Read More...

Everyone has found themselves racing into the grocery store for the one item they forgot— a bag of chips, a carton of milk. But, in today’s online ecosystem, incorporating D2C solutions…
Read More...

The business landscape for big tech brands is undergoing a significant transformation due to the surging use of AI in recent times. As brands seek to harness the capabilities of AI to…
Read More...

IBM published a report recently that found that for three-quarters of the US, brick-and-mortar stores are still important. This may come as a surprise as the retail landscape appears to…
Read More...

As inflation rises and consumer behavior continues to shift, retailers face the challenge of staying ahead of the competition while maintaining profitability. Fortunately, advancements…
Read More...

As the digital transformation train moves along, the conductors and passengers inside have found themselves at a wide canyon. On one side, we have the purely digital customer…
Read More...

Sales forecasting is critical to every organization's success, yet only 6% of Chief Sales Officers (CSOs) are extremely confident in their team’s ability to meet or exceed revenue…
Read More...

When it comes to lead generation strategies, far too many salespeople underestimate the power of growing their professional network. Rather than taking the time to build relationships…
Read More...

As today’s inflationary environment continues to affect shoppers’ budgets and mindsets, it’s also changing the consumer buying decision process — but not necessarily in the ways you…
Read More...