Content & Collaboration

Generative AI, in the context of Customer Experience (CX), refers to advanced artificial intelligence systems capable of creating or generating new content, responses, or data…
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Sales and marketing teams have long relied on call recording and transcriptions to unlock valuable insights hidden within customer conversations. These tools provide a powerful way to…
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How Social Selling Techniques Influence Different Stages and the Best Tools and Platforms for Effective Social Selling A significant shift is occurring in the current sales…
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What would happen if a business had a well designed corporate proposal but an inferior product or service? The likelihood is that they would sell a lot of products or services at the…
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Intent data is a powerful tool to supercharge your prospecting efforts. Don’t you agree with us? Let’s dive into what we just said. Data is the lifeblood of all B2B marketing efforts.…
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Global retail is experiencing a paradigm shift, primarily driven by the burgeoning sector of online shopping. In recent years, this digital marketplace has not only expanded its reach…
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Email marketing in the B2B realm plays a pivotal role, functioning far beyond just a tool for broadcasting messages. It stands as a critical component in nurturing leads, building and…
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Web 3.0 and the Metaverse are forging a new frontier in the realms of sales, after-sales, and service industries, offering immersive and interconnected experiences that redefine…
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In the dynamic business-to-business (B2B) market, brand loyalty emerges as a cornerstone for sustained success and growth. Unlike consumer markets, B2B brand loyalty hinges not just on…
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Owned media consists of the content that is created and distributed through a brand’s own marketing channels, this usually includes the company blog, dedicated email campaigns, the…
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