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Buyer Insights
Buyer Insights
Episode 198: MarTech and AI with Jeff Samuels, COO of Iterable
We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industry in 2024:…
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SalesTechStar Interview with Kevin Meeks, Chief Customer Officer at LivePerson
Kevin Meeks, Chief Customer Officer at LivePerson shares pointers on what can help B2B sales teams understand customer needs more accurately in this catch up with SalesTechStar:…
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SalesTechStar Interview with Alon Partuk, CEO and Co-founder at Octup
Alon Partuk, CEO and Co-founder at Octup talks about the latest trends that will redefine eCommerce in this short Q&A:
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Alon, tell us about yourself and your journey…
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ABM and Direct Mail – How to Drive Prospecting and Outreach Efforts with ABM
No matter your age, you always become as delighted as a youngster when a parcel shows up at your door! While some people are incredibly skilled at disguising their excitement, others…
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LinkedIn Sales Navigator: How Do You Use It To Your Best Advantage?
LinkedIn has evolved from being just a social network for professionals to a valuable sales tool for businesses of all sizes. LinkedIn Sales Navigator (Sal Nav) and other sales features…
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3 Things Sales Leaders Actually Want from Marketing in 2024
As marketing leaders divulge their 2024 predictions — discussing everything from AI and video to more emotionally driven content — there’s not as much talk about how sales and marketing…
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SalesTechStar Interview with Craig McAndrews, Vice President of Sales at Mezmo
While latest enhancements in AI can transform the modern sales experience; it is crucial to keep in mind that AI still can't replace human judgement; Craig McAndrews, Vice President of…
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Three Things To Prep For, Before Your Next Sales Call!
It’s time to prep for your next sales call with proven best practices and tips…
Based on our recent conversations with leading B2B sales and salestech experts; it’s been a…
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Beyond AI: Four Crucial Sales Functions Where Human Touch Still Reigns
As concerns about the economy grow, businesses are searching for ways to maintain a competitive edge (or in some cases, just to keep their heads above water). Given recent developments…
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How Sales Enablement Platforms Bridge the Gap between Marketing and Sales
Sales enablement is a comprehensive and continuous process aimed at empowering your sales team with the necessary resources, tools, knowledge, and support to consistently meet their…
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