B2B technology

In business-to-business (B2B) technology sales, identifying buying groups is critical for success. Unlike consumer-facing companies, B2B tech firms typically sell to organizations…
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We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industry in 2024:…
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Kevin Meeks, Chief Customer Officer at LivePerson shares pointers on what can help B2B sales teams understand customer needs more accurately in this catch up with SalesTechStar:…
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Alon Partuk, CEO and Co-founder at Octup talks about the latest trends that will redefine eCommerce in this short Q&A: __________ Alon, tell us about yourself and your journey…
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No matter your age, you always become as delighted as a youngster when a parcel shows up at your door! While some people are incredibly skilled at disguising their excitement, others…
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LinkedIn has evolved from being just a social network for professionals to a valuable sales tool for businesses of all sizes. LinkedIn Sales Navigator (Sal Nav) and other sales features…
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As marketing leaders divulge their 2024 predictions — discussing everything from AI and video to more emotionally driven content — there’s not as much talk about how sales and marketing…
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From tips on what it takes to drive trust in B2B sales to uncovering how industry leaders use AI to impact Sales outcomes and processes: find answers and insights to all this and more…
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Sales has always been about building strong customer relationships. Yet, too many modern day B2B sellers don't get this right. Brian Paterson, Global Vice President of North America…
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While latest enhancements in AI can transform the modern sales experience; it is crucial to keep in mind that AI still can't replace human judgement; Craig McAndrews, Vice President of…
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