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B2B technology
Generative AI – How it’s Changing the Game for Marketers and Sales Teams
Generative AI is a subset of artificial intelligence capable of producing original content, such as images, text, music, and videos, by learning patterns and correlations from massive…
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SalesTechStar’s Sales Technology Highlights of The Week: Featuring ZoomInfo, PandaDoc, OneStock and…
Why is the human element becoming more crucial in sales as B2B sellers scale efforts with AI powered salestech? And how can sellers use sales automation to drive actual sales goals.…
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Three Effective Ways to Use Owned Media to Drive B2B Technology Sales
Owned media consists of the content that is created and distributed through a brand’s own marketing channels, this usually includes the company blog, dedicated email campaigns, the…
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How Leading Retailers Are Using Kiosks and Self-serve Tools Onsite to Create Better in-Store…
In today's rapidly evolving retail landscape, retailers are continually searching for innovative ways to enhance customer experiences and streamline operations. One approach that has…
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Unlocking the Power of Intent Data
Intent data not only revolutionizes sales and marketing strategies by providing critical, timely insights into specific customer interests and behaviors, but its spikes can also depict…
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Identifying your B2B Buying Committee: Common Mistakes to Avoid
In the intricate world of B2B transactions, the buying committee stands as a pivotal element. This group consists of various professionals within an organization, each playing a…
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Navigating B2B Customer Experience: Trends and Biggest Pitfalls
The world of B2B marketing comes with a unique set of challenges and considerations, setting it apart from traditional B2C marketing. Unlike B2C scenarios where advertising often leads…
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SalesTechStar’s Sales Technology Highlights of The Week: Featuring Callrail, MixMax, 6sense,…
From understanding the benefits of how AI powered salestech can drive revenue goals to proven tips on B2B customer appreciation tactics: uncover more from this week's salestech…
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How Power Dialers Enable Sales and Outbound Teams
Power dialers play a crucial role in modern-day businesses, revolutionizing the way companies engage with customers and prospects. These automated calling systems eliminate the need for…
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SalesTechStar Interview with Viviane Campos, Global Head of Sales at Connectly.ai
Viviane Campos, Global Head of Sales at Connectly.ai talks about the common must-do's that far too many B2B sellers still miss out on in this chat with SalesTechStar:
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