SalesTech Star

Top SalesTech News Of The Week – 3rd February 2020: Featuring News from Allego, Hushly, Aquant, and More

The last week in B2B Sales and SalesTech saw Hushly’ s SaaS platform developing AI-technology for B2B marketers to offer better content experiences while sales training & selling solutions firm The Brooks Group announced the release of IMPACT for Inside Sales training program.

Catch the most important SalesTech highlights in this weekly round-up.


Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model

– Jay McBain

Principal Analyst at Forrester Research


Zak Hemraj, the CEO and co-founder of Loopio says that Request for Proposals (RFPs) are a significant driver of top-line revenue and account for 41% of overall sales revenue. He explains how top-performing teams win more bids and strategies via this guest post.

Q&A with the expert

Can you tell us about some of your most successful sales/marketing campaigns from your professional journey so far?

SalesTechStar Interview With Darcey Harrison, Chief Revenue Officer at UJET
Catch the complete interview with Darcey here

During my time at Markforged, the work that we did in terms of being able to develop new channels, create new partnerships, and significantly grow the business all helped us land a spot on the Deloitte Fast 500 two years in a row. It also helped us raise our brand awareness about the great work that we were doing.

Your top tips for helping Sales teams optimize use of their salestech stack?

Catch the complete interview with Marianne here

Clean up CRM and automate data entry! Here’s the dirty secret CRM providers won’t admit: After 30+ years of some of the smartest minds in technology focused on it, no one’s CRM instance or data is perfect. It’s time for all of us to simply accept that systems where humans controlled the data entry are no match for the machine.


The Brooks Group Launches IMPACT For Inside Sales Training Program

Aquant Raised $30 Million In Series B To Close The Skills Gap In Service With AI

Allego Unveiled The Future Of Sales Team And Employee Development With Latest Platform Release

Hushly’s SaaS Platform Developed AI Technology For B2B Marketers

Conversational AI Platform AdmitHub Secured Funding From Salesforce Ventures And The Google Assistant Investments Program


5 B2B Marketing & Sales Campaigns Worth A Mention!

Flash Sales, Discount Codes, Free Samples and the sorts are among the various common incentives that have proven to work well in the B2C  segment. But in B2B sales, it’s quite another story. Here are the top 5 B2B marketing/sales campaigns that were huge hits.

Digital Authority And Consulting Firm SoftServe Achieved Data Analytics Specialization In Google Cloud Partner Program

SoftServe joined the Google Cloud Partner Program in April 2017 and became a Premier Partner in August 2018. The firm holds other specializations, the likes of which include Infrastructure Specialization, Machine Learning Specialization, IoT (Internet of Things) Specialization, and Cloud Migration Specialization. It recently received the Data Analytics Specialization.

Sales humor

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