STRATACACHE to Demonstrate Smart Stores to Level the Playing Field with Online Competition at NRF 2020: Retail’s Big Show
STRATACACHE announced that their booth at NRF 2020: Retail’s Big Show will focus on creating smart stores, delivering retail experience transformation and exceptional customer journeys in the store. All solutions on display leverage the hardware, software and retail expertise across the STRATACACHE family of marketing technology companies, and were designed and built by STRATACACHE’s services team, focusing on delivering the same convenience and personalization found online in the store. STRATACACHE can be found in booth #4865 at NRF 2020: Retail’s Big Show, being held January 12-14 at the Javits Center in New York.
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STRATACACHE’s retail solutions address what brick-and-mortar retailers need to tackle in order to grow their business: operational efficiency, personalization at scale, in-store intelligence and frictionless customer experiences. We’re showing how sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-based messaging on any digital display.
“By analyzing consumer action, a modern retailer can level the playing field with online competition, delivering convenience and targeted personalization. The future of retail must include gathering actionable insights within the four walls of the physical store, such as shopper and employee preferences, patterns and behaviors, just like the data that e-commerce uses to personalize the online experience,” said Chris Riegel, STRATACACHE CEO. “Gathering sensor-based insights and applying targeted messaging on visual displays — based on rule-based decisions from an AI engine — improves not only customer experience but overall operational efficiency for the retailer.”
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Booth demonstrations and discussions will include:
- Delivering an interactive shopping in the store
- Personalized end-to-end shopping experiences
- Understanding floor operations and customer behavior
- Interactive product discovery and ad network monetization solutions
- Strategies to increase sales and reduce labor and material waste
- Innovative, automated queuing and pick-up
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