Metadata.io, the autonomous demand generation platform, announced the availability of an integration with G2 Buyer Intent data, available to mutual customers through G2’s integration hub. With this integration, G2 and Metadata.io help marketing teams generate a high velocity of actionable leads by targeting ads at scale to the buying committees of accounts with high buying intent.
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B2B marketers can now build and target G2 audiences directly from the Metadata platform using G2 Buyer Intent data. Whether the company visits the G2 category page, a competitor page, or vendor profile, Metadata builds custom advertising audiences and automatically targets them with ads across Facebook, LinkedIn, and programmatic display, ultimately converting them into inbound marketing-qualified leads and pipeline.
“Our new integration with G2 will power Metadata campaigns with one of the best buyer intent data sources in the market. Metadata and G2 customers can now accurately target the buying committee at companies who are deep in a research or buying cycle on G2,” said Jason Widup, VP Marketing, Metadata.
With this new automated integration, marketers can sync Metadata and G2 accounts to auto-target companies who are actively researching on G2. Users can select firmographic, technographic, and demographic criteria to fine tune the ideal customer profile and refine audience selection for campaign experiments. These audiences are set up dynamically in Metadata, get tested in hundreds of campaigns and will refresh, saving marketers hours of manual work downloading and uploading static contact lists.
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“G2 is where tech buyers come to research, compare, and buy their software. Tech marketers everywhere can now tap into these highly contextual buying signals to power their Metadata ad campaigns and trade in their spray-and-pray approaches for contextually-targeted ad strategies that improve engagement and convert,” said Mike Weir, Chief Revenue Officer, G2.
Integrating G2 Buyer Intent with Metadata.io enables teams to:
-Create Custom Audiences for campaign experiments.
-Reach In-Market Buyers by serving targeted ads to buyers actively researching a company’s profile, category, or competitors on G2.
-Automatically Test Go-To-Market Messaging with ad creative and content with zero manual work
Metadata customers can integrate G2 on Metadata’s integration page to create G2 audiences starting today. The audience will be refreshed daily, new accounts will get added, and accounts older than the number of days specified in the configuration, will be removed from the audience.
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