FullContact Launches New Products to Improve Marketing Effectiveness and Address CCPA
Platform Enhancements Unify and Enrich Fragmented Customer, Prospect, and User Data
FullContact, an industry leader in Identity Resolution as a Service, is enabling the next generation of authentic, one-to-one relationships between customers and brands with the launch of new capabilities to their Identity Resolution and insights platform. These new capabilities (including Resolve, Multi-Field Querying, Enrichment Insight Bundles, and Mobile Ad IDs) empower brands and publishers to build stronger relationships with their customers and deliver an improved, more personalized customer experience.
Read More: Trax Moves Closer To Its Vision Of Digitizing Physical Retail With Qopius Acquisition
All are delivered in real-time, via an easily integrated API.
Each of these new capabilities is designed to provide brands with the tools to better identify and reach customers in real and engaging ways while continuing to provide those customers control over their personal information.
“We’re at an inflection point relative to consumer data and the customer experience where the needs of brands to better understand their customers meet the customer’s desire to be truly seen,” said Jace Hopper, FullContact’s Head of Product. “Consumers want to be treated as real people, not as segments or demographics. Brands and publishers are seeking solutions that offer the whole-person view of their customers to create authentic interactions based on real data collected in an ethical manner so they can match their offerings to what customers expect. FullContact is that connector, providing a reliable way for brands and publishers to turn consumer-controlled data into insights that benefit everyone.”
Brands can increase revenue and customer-lifetime-value when they deliver exceptional customer experience, treating customers like real people in real-time. FullContact’s Identity Resolution enables this by connecting siloed and fragmented data across a brand’s organization, building a holistic, omnichannel view of all customers. Organizations can better understand their customers across the entire buyer’s journey and engage them with personalized, relevant communications at every interaction.
FullContact empowers consumers to fully control the data about them available on the platform. The company allows every consumer to see the data they have collected about their habits and make any corrections to that data. Consumers can then choose which data they wish to remain unsold, and even delete data from the system. This lets FullContact’s clients build a consent-based relationship with their customers based on mutual trust and benefit.
Read More: Rising E-Commerce Activities Will Be The Key Driver For Global Cyber Security Market Growth
