Cint Completes Platform Integration With p2sample, Offers Accelerated Supply and Demand Capabilities
Leading market research technology company takes final steps to offer optimised and enhanced technology benefits for all clients and partners
Cint, the technology backbone of the world’s most successful insights companies, has completed its platform integration with programmatic sample company P2Sample. Cint came together with the company last year and has been taking steps toward complete integration over the last several months. Global teams were already integrated functionally and working together by the end of 2019, and the final touches on the platform and tech stacks were completed this quarter, enhancing overall capabilities for clients worldwide.
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“Our clients on both the demand and supply side of market research will reap the benefits of this integration,” said Tom Buehlmann, CEO of Cint. “This combined technology provides a robust, innovative foundation that delivers better outcomes across the board. From our massive global reach all the way to our dynamic approach to fraud detection, the Cint platform provides a scalable, optimised insights solution. To have completed the integration within the timeframe we have also speaks volumes to the alignment amongst the two teams coming together, culturally and philosophically.”
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On the demand side, Cint will continue to use its market-leading tools for buyers including: AccessPro, an end-to-end workflow application tool for sample procurement, sample management and supply chain management; the P2Sample demand-API ‘upstream’ offering which integrates with other third-party platforms; and Cint Connect, a programmatic ad effectiveness solution.
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