- The Overall Digital Performance of Dutch Companies in 2020 Has Increased with 16% Compared to 2018
- with a 48% Score Difference Between the Best and Worst Performers the Gap Is Increasing
- HEMA Is the Best Performing Company with the Highest Overall Score
- ‘Digital Product Experience’ Is the Best Scoring Dimension for Dutch Companies
- ‘Digital Marketing’ Provides the Most Opportunity for Improvement
The BearingPoint Digital Leaders Study 2020 shows that Dutch companies have improved their digital maturity over the years. Still, there are areas that need attention to keep up with customers’ high demands. Digital customer interaction should exist at the core of the company’s business models to stay ahead of competitors. The gap between the top-performers, that excel in their digital businesses, and the low-performers, that fall behind, is increasing. The winning digital leaders understand how to keep things small to increase speed, just start moving by using what is available, strip out dependencies, and create more impact after all by doing so.
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It becomes clear that the main digital transformation challenges are less in the field of technology, and more in the field of people’s competencies, mindset and culture. It brings a positive view towards the future: not only start-ups, but also corporates will start to make bold moves to position themselves for a new era of growth and sustainable value for their customers.
Now Digital has become the ‘new normal’, the challenge is to remove the last – often non-technological – barriers to become a truly customer centric and data-driven form. This includes a company culture that embraces experimentation, customer centricity and radical innovation.
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The 2020 edition of our Digital Leaders Study includes research from Ireland, Netherlands, Norway and Sweden. 300 companies from 11 industry sectors have been included in the study that assesses the maturity of their digital customer interaction in four digital dimensions: digital marketing, digital product experience, e-commerce and e-CRM. The Dutch study has been conducted for the second time and included 60 NL-headquartered companies from 12 different industries, that are illustrative for their industry in terms of size (revenue > 50 million).
BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: The first unit covers the advisory business with a clear focus on multiple key areas to drive growth across all regions.
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