AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption.
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“We’re living in a unique time in which people are consuming audio more than ever before”
Digital audio listening has been on the rise over the past few months, with a 44% increase in listening at home, according to Edison Research. Podcast listening has also risen 26%, and smart speaker adoption is up 40%. As digital audio consumption is increasing, advertising on AudioGO is increasing as well, with the number of advertisers on the platform climbing 70% in the past four months.
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The platform has been in public beta for more than a year, enabling businesses of any size to create and run audio campaigns on the leading streaming music, news, and podcast platforms. AudioGO’s new features include zip-code level targeting, enhanced reporting, advertising on Spanish language content, simplified campaign duplication across multiple geographies, and increased flexibility with payment options.
“We’re living in a unique time in which people are consuming audio more than ever before,” said Alexis van de Wyer, CEO of AdsWizz. “At the same time, businesses of all sizes are rethinking cost-effective ways to reach growing audiences. AudioGO provides affordable, self-serve access to large publishers for the first time, empowering businesses to reach their audiences through the rich medium of audio.”
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