SalesTech Star

TrustRadius Awards Three ‘2023 Top Rated’ Intent-Data Software Awards to Bombora

B2B data leader commended for Intent Data, Sales Acceleration and Sales Intelligence

Bombora, the leading provider of B2B Intent data solutions, has won three ‘2023 Top Rated’ awards from leading technology-review platform TrustRadius, the companies announced today. TrustRadius tapped Bombora for Intent Data, Sales Acceleration and Sales Intelligence.

Bombora’s Company Surge® data tells marketing and sales leaders about which businesses are researching the products or services that they and their competitors sell. With this understanding, sales and marketing teams can improve performance dramatically.

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“Bombora has won Top Rated Awards in Intent Data, Sales Acceleration, and Sales Intelligence. These awards help software buyers make better purchasing decisions.”

— TrustRadius VP of Research Megan Headley

“Bombora has won Top Rated Awards in Intent Data, Sales Acceleration, and Sales Intelligence,” said Megan Headley, VP of Research at TrustRadius. “These awards are based directly on customer feedback and help software buyers make better purchasing decisions by highlighting products that provide high levels of customer satisfaction.”

TrustRadius’s scoring system for their Top Rated Awards is a direct response to a common issue seen within the review site industry: award ceremonies that serve as a way to bolster analyst or industry insider opinions, rather than elevating genuine opinions from real-world users. The trScore, which calculates a product’s score based on a weighted average of recent reviews and ratings rather than a simple average, calculates and then amplifies honest feedback from real customers’ experiences and feedback.

“Sales and marketing teams know the difference that accurate Intent data can make,” said Bombora CEO and co-founder Erik Matlick. “We’re gratified that industry insiders rate Bombora’s Sales Acceleration and Sales Intelligence at the top. As we continue to see a shift in focus to using Intent data for business resiliency across all teams, winning these three Top Rated awards from TrustRadius confirms that Bombora consistently delivers the cleanest and best-in-class Intent data that helps businesses maximize value while minimizing expenses.”

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