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MetaCX Launches B2B Customer Lifecycle Platform to Transform Supplier/Buyer Relationships for a Performance Economy

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle

MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value- based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early customers, MetaCX debuts at a time when the traditional subscription economy must give way to a new performance economy, where suppliers and buyers transparently collaborate to achieve desired outcomes.

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“The subscription economy was an important first step toward aligning suppliers and buyers, but true alignment only comes with clear, unmistakable proof of value, which has been elusive until now,” said Scott McCorkle, founder and CEO of MetaCX. “MetaCX is proud to be an innovator in the next phases of this evolution — from relationships based on subscriptions to relationships based on performance that both suppliers and buyers can see.”

MetaCX transforms how suppliers and buyers collaborate and win together. By creating shared spaces that allow suppliers and buyers to define and measure target outcomes, MetaCX helps align sales, success and delivery teams around real value that customers can see. The result is better trust and transparency, which translates into higher win rates, larger deals, and longer, more profitable customer relationships.

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MetaCX is the first and only collaborative platform to manage every stage of the revenue cycle:

  • Deal management: Sales representatives can use MetaCX to create co-branded shared spaces to collaborate with their prospects, create mutual success plans based on target outcomes, and build structure around sales cycles to improve close rates by 25% or
  • Coordinated handoffs: Sales representatives can then use MetaCX to transition the post- sale relationship to onboarding, implementation and success teams to align around the promised customer outcomes, secure quick wins, and accelerate time to value for new customers.
  • Proof of performance: After successfully onboarding new customers, success teams can use MetaCX to improve quarterly business review (QBR) and renewal discussions with live product and performance data that demonstrates how the use of the product or service is delivering value and demonstrating progress toward outcome
  • Revenue cycle optimization: Revenue operations (RevOps) teams can use MetaCX to operationalize value-selling methodologies, improve forecasting and predictability with engagement metrics that signal buyer intent and readiness, and increase sales effectiveness by creating a shared catalog of proven customer

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