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B2B Advertisers Can Now Reach the 37 Million Americans Working from Home, via NetWise Syndicated Covid-19 Impacted Digital Segments & Custom Audiences

NetWise's proprietary B2B-to-Consumer ID Graph enables advertisers to target the same person at work and at home, across every channel

NetWise, provider of the industry’s most powerful B2B Audience Data and proprietary B2B-to-Consumer ID Graph, has syndicated precise digital advertising segments to help reach Covid-19 & Economically Affected businesses and employees. These segments are immediately available via most DSPs, and can be quickly pushed to your seats wherever you work.

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  • Working from Home During Covid-19 Pandemic: Professionals working from home during the Covid-19 pandemic. Includes non-essential workers and professionals already working from home offices.
  • Recently Out of Work Due to Covid-19 Pandemic: Professionals recently out of work due to the Covid-19 pandemic. Includes workers in hard hit industries such as restaurants, hospitality, apparel and travel among others.
  • Likely to Receive Stimulus Check Due to Covid-19 Pandemic: Individuals likely to receive stimulus checks due to Covid-19 pandemic. Includes lower income individuals and mid income professionals with children.

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Additionally, due to NetWise’s unparalleled access to unique B2B Contact Data & Audience Data, the company has been able to create custom segments and custom audiences enabling market analysis and advanced targeting to groups affected by the Covid-19 crisis. “We’ve had a staggering number of requests from our customers to understand how companies are being affected by the Covid-19 Pandemic,” Says Jack Crozier, NetWise’s Senior Vice President of Sales, “and we are working with dozens of major brands and agencies to identify the companies and people they need to reach most.”

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