Rodney Perry 1 posts 0 comments

Rodney Perry is the General Manager of Datonics, a subsidiary of AlmondNet, a leading independent aggregator and distributor of highly granular and proprietary search, purchase-intent, life-stage, B2B, demographic and premium data.

Guest Authors

The Benefits and Importance of Audience Segmentation to Boost Personalization

Rodney Perry Jul 22, 2020 5

With the volume of content that we are consuming, ad burnout is happening at breakneck speed. Especially now, when content consumption is higher than average, ads no longer have the…
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