Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Michael Gerardi, VP of Sales at Sigma Computing

Paroma Sen Apr 23, 2020 24

“I believe that the best salespeople are those who can quickly get under the hood, understand the key tenets of the technology, and articulate its value in an easy-to-understand…
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Interviews

SalesTechStar Interview With John Fernandez, Executive Vice President at Global Mobility Solutions

Paroma Sen Apr 22, 2020 0

Gulf war veteran and Executive Vice President of corporate relocation services – Global Mobility Solutions joins us in this mid-week SalesTechStar interview to share key leadership…
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Buyer Insights

SalesTechStar Interview with Natalie Dunlap, Sr. Vice President at CloudMellow

Paroma Sen Apr 21, 2020 0

A good digital marketing strategy that is tied to lead generation KPIs can enable the right business outcome and results according to Natalie Dunlap, Sr. Vice President at CloudMellow a…
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Interviews

SalesTechStar Interview with Ian Gotts, Founder and CEO at Elements.cloud

Paroma Sen Apr 16, 2020 0

Once you understand your customer’s buying culture, optimize your marketing and sales (and salestech!) to align every effort to it advises Ian Gotts, Founder and CEO of Elements.Cloud…
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Staff Writers

How Do You Realize The Full Value of Your SalesTech?

Paroma Sen Apr 16, 2020 1

Making sense of the ever evolving salestech landscape is in itself a big challenge. But for most organizations who already boast of a sophisticated martech and salestech stack,…
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Interviews

SalesTechStar Interview With Marianella Mace, CEO At Email Meter

Paroma Sen Apr 14, 2020 0

Every technology salesperson will agree that there are innumerous sales strategies (and tools!) to enable every sales team’s efforts, but as Marianella says in this latest SalesTechStar…
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Interviews

SalesTechStar Interview With David Liu, Founder & CEO at Deltapath

Paroma Sen Apr 9, 2020 3

David Liu, Founder and CEO of Deltapath, a leading communications company whose technology helps businesses enhance and optimize their internal and external collaboration joins us in…
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Staff Writers

Why Is It Time to Embrace Artificial Intelligence In your Everyday Life?

Paroma Sen Apr 8, 2020 1

Here’s a quick fact, in case you weren’t already party to it. 85% of Americans already use Artificial Intelligence. If you look at the range of smart assistants being used in homes,…
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Interviews

SalesTechStar Interview With Adam Maine, Head of Asia, LinkedIn Sales Solutions

Paroma Sen Apr 7, 2020 0

The changing face of technology sales and salestech has transformed how salespeople approach selling today. But with it comes its own challenges and the need to implement a better and…
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Interviews

SalesTechStar Interview With Jim Lampert, Vice President of Service Provider Sales at OpsRamp

Paroma Sen Apr 2, 2020 0

“Any successful organization in 2020 needs a strong channel strategy,” says Jim Lampert in this latest SalesTech Star interview series. Given the current world situation and challenging…
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