Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Tricia Bonora, Vice President, Channels at OPAQ

Paroma Sen Jul 7, 2020 94

Focus on two main key elements during this trying time –> communication and better collaboration shares Tricia Bonora, Vice President, Channels at OPAQ in this interview where she…
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Staff Writers

What can Sales Leaders do to Lead Their Teams Through a Crisis

Paroma Sen Jul 7, 2020 26

Even before the Covid-19 pandemic became a global crisis, there was already a rapid increase in sales teams, especially tech and SaaS teams transitioning to remote work. The benefits…
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Interviews

SalesTechStar Interview with Patrick Lannon, Chief Renewals Officer at Acoustic

Paroma Sen Jul 2, 2020 2

Now more than ever is the time for sales and marketing leaders to better understand their customers’ needs while being empathetic toward them. Patrick Lannon, Chief Renewals Officer at…
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Staff Writers

How do you Craft Better Presentations for an Online Selling Environment?

Paroma Sen Jul 2, 2020 1

In a remote work inspired and online selling environment, the two most important aspects that matter in a sales conversation are the sales pitch and the sales pitch deck. Every…
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Interviews

SalesTechStar Interview with Brian Westnedge, Sr. Director, Global Channels at Valimail

Paroma Sen Jun 30, 2020 1

Despite it being a challenging time for most businesses, sales quotas and targets are not going to go away during the Covid-19 era…but what businesses can do is be reasonable in the…
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Interviews

SalesTechStar Interview with Parry Malm, CEO and Co-Founder of Phrasee

Paroma Sen Jun 29, 2020 0

Emerging technologies are playing a significant role in redefining how sales and marketing tools are built including how teams use these technologies (like AI) to their greater benefit.…
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Interviews

SalesTechStar Interview with Ben Budde, VP of Sales at Groove

Paroma Sen Jun 25, 2020 2

We had Ben Budde, VP of Sales at Sales Engagement platform Groove joining us in this interview to share a few thoughts on sales leadership while also sharing interesting technology…
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Interviews

SalesTechStar Interview with Gary Zuder, Vice President of Sales at Malbek

Paroma Sen Jun 23, 2020 3

The first thing to do during this time of a pandemic is to ask yourself what your core business challenge is suggests Gary Zuder, VP of Sales at Malbek as he discusses his time in tech…
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Staff Writers

Improving your overall Customer Experience In times of a Pandemic

Paroma Sen Jun 23, 2020 5

The world (well, several parts of it) is still in the midst of the on-going Covid-19 crisis. But in order to help economies beat recession, now is the time for businesses across sectors…
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Interviews

SalesTechStar Interview With Tim Nash, Healthcare Head of Global Sales at Virtustream

Paroma Sen Jun 18, 2020 1

"The role of a tech salesperson has evolved in multiple ways and it’s continuing to evolve," shares Tim Nash, Healthcare Head of Global Sales at Virtustream. In the “old days” sales…
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