Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Henry Trevelyan Thomas, Head of Customer Success at Tessian

Paroma Sen Jul 23, 2020 1

While being empathetic during these trying times, it is important to ensure that you over-communicate when talking to clients and prospects! Catch more of these interesting tips on…
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Interviews

SalesTechStar Interview with Tim Foster, Regional Vice President of Sales at Upland Software

Paroma Sen Jul 22, 2020 3

According to Tim Foster, Regional Vice President of Sales at Upland Software, really good salespeople work with and prioritize fewer things to focus on, this frees up more time for…
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Interviews

SalesTechStar Interview with Patrick Rodgers, CEO and Co-Founder at Canopy

Paroma Sen Jul 21, 2020 0

Forecasting and visibility are the two biggest roadblocks that B2B and tech sales teams struggle with feels Patrick Rodgers, CEO and Co-Founder at Canopy. Catch this complete…
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Staff Writers

Biggest CRM Fails and How to Avoid Them!

Paroma Sen Jul 21, 2020 17

B2B marketing and sales alignment can sometimes turn into a tedious, exasperating affair. But in the world of B2B marketing and sales, the right martech-salestech alignment along with…
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Weekly Highlights

Top SalesTech Highlights Of The Week: 20-July-2020: Featuring News From Zoom, Zendesk, Zilliant,…

Paroma Sen Jul 20, 2020 0

The Covid-19 pandemic has changed the face of everyday business communication, even further leading to a drastic shift in video conferencing needs and capabilities. With both internal…
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Interviews

SalesTechStar Interview with Cody Liebman, VP of Sales at AspireIQ

Paroma Sen Jul 16, 2020 0

2020 has been a year of challenges, new learnings and revised priorities! But when it comes to tech sales, what has changed amid the ongoing pandemic? In this interview, Cody…
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Interviews

SalesTechStar Interview with Trent Mayberry, Chief Digital Officer at UST Global

Paroma Sen Jul 15, 2020 145

Going forward, B2B sales operations, will look fundamentally different from what they were before the Covid-19 pandemic, while the role of sales and marketing will also transform…
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Interviews

SalesTechStar Interview with Roy Brockman, Director of Marketing at SecuriThings

Paroma Sen Jul 14, 2020 40

You must know the specific attributes of your audience and then translate your product features into values and benefits, to match these to the specific needs says Roy Brockman,…
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Staff Writers

Optimizing your Lead Generation Process

Paroma Sen Jul 14, 2020 3

A healthy sales pipeline is a basic fundamental that helps ensure long-term success for any company, while sales and marketing managers are tasked with building out strong and effective…
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Interviews

SalesTechStar Interview with Katherine Kostereva, CEO and Managing Partner at Creatio

Paroma Sen Jul 9, 2020 7

A unified CRM system that blends together rich functionality for sales, marketing and service on one platform is a good way to increase team alignment and foster better business…
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