Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Staff Writers

Driving Sales in a Gifting Economy: A Chat with Jenn Muller, CMO of Loop Commerce, a Synchrony…

Paroma Sen Aug 27, 2020 1

Enhancing customer loyalty and customer support initiatives with a gift giving strategy, especially gifts related to essentials people may need or things they can benefit from during…
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Interviews

SalesTechStar Interview with Darryl Praill, Chief Revenue Officer at VanillaSoft

Paroma Sen Aug 26, 2020 7

Tech marketing expert Darryl Praill recently moved from the role of CMO to CRO at VanillaSoft; he joins us in this SalesTechStar interview to talk about this exciting shift while…
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Interviews

SalesTechStar Interview with Andrei Petrik, CEO & Co-founder at NetHunt CRM

Paroma Sen Aug 25, 2020 11

A CDP or Customer Data Platform is used to collect and unify data within a central database and this database includes different data sets like purchase history, company interactions,…
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Interviews

SalesTechStar Interview with Joe Davy, CEO of Banzai

Paroma Sen Aug 21, 2020 7

Event management software and supporting marketing automation tools can help B2B sales and marketing teams boost their lead generation initiatives and improve sales pipeline, more so at…
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Staff Writers

3 Critical Focus Areas for B2B Sales in 2020

Paroma Sen Aug 20, 2020 0

The B2B sales industry has been impacted heavily by the Covid-19 pandemic. There is now a shift in standard operational procedures, a change in how sales managers and SDRs are selling…
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Interviews

SalesTechStar Interview with Jon Higbie, Chief Scientist at Zilliant

Paroma Sen Aug 20, 2020 10

Aligning and adapting pricing models and pricing strategies to changing customer behavior and needs including current market conditions is a crucial part of B2B sales and revenue…
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Interviews

Salestechstar Interview With Harry Maugans, Founder and CEO at Clickagy

Paroma Sen Aug 19, 2020 1

While the world is changing rapidly with Covid19 initiating a new normal; increased remote work, more online collaboration and virtual marketing and sales activities are at the core of…
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Interviews

SalesTechStar Interview with Del Humenik, Chief Revenue Officer at SEMrush

Paroma Sen Aug 18, 2020 0

Launching a new product during an uncertain time caused by a global pandemic can serve up new business challenges, but at the same time, it can also teach some important marketing and…
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Interviews

SalesTechStar Interview with Leonardo Scatturice, CEO at OCP Tech

Paroma Sen Aug 14, 2020 54

OCP TECH, an industry leader for integral technological solutions, recently sealed a strategic partnership with Oracle in order to maximize and grow its operations in the United States.…
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Interviews

SalesTechStar Interview with Nishant Mungali, Co-founder and Chief Product Officer at MindTickle

Paroma Sen Aug 13, 2020 91

For customer facing teams to have a deep understanding of their customers and prospects, they need to breakdown several criteria, from understanding the overall challenges a prospect is…
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