Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Jean-Philippe Durrios, Chief Financial Officer & Chief Operations…

Paroma Sen Oct 13, 2020 12

To beat the biggest challenges arising out of the ongoing Covid-19 pandemic, it is crucial for sales and marketing teams to double-down on their martech and salestech investments and…
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Staff Writers

Covid-19 Downtime: How Should Auto Marketers Refocus Marketing Efforts?

Paroma Sen Oct 9, 2020 1

Jim Johnson, VP of Account Planning at VDX.tv joined SalesTechStar this week for a quick chat on the evolving business trends ahead in B2B and B2C while stepping into a key focus area:…
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Staff Writers

Are you Ready to Exceed Your Sales Quota?

Paroma Sen Oct 8, 2020 1

In a virtual selling environment, rather, in any work environment, two basic elements that can help drive successful outcomes are discipline and skill, both of which can be improved…
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Interviews

SalesTechStar Interview with Chris Rack, Chief Revenue Officer of PureB2B

Paroma Sen Oct 8, 2020 4

Sales reps that are smashing their numbers today are those who have figured out how to make personalization scalable for their target buyers. So it’s more crucial than ever to focus on…
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Interviews

SalesTechStar Interview with Jill Ransome, Chief Marketing Officer at Tangoe

Paroma Sen Oct 7, 2020 4

“In marketing you have to take some chances, some things will flop and that is ok, it’s more important to learn from them,” shares Jill Ransome, Chief Marketing Officer at Tangoe while…
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Interviews

SalesTechStar Interview with Zayd Enam, Co-Founder and CEO of Cresta

Paroma Sen Oct 6, 2020 0

To stay relevant and accessible during these trying times, sales and marketing have to optimize their digital channels and find better ways to build trust with customers; Zayd Enam,…
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Interviews

SalesTechStar Interview with Michael Campbell, Head of Federal and Government Business at Privoro

Paroma Sen Oct 2, 2020 14

Remote work is a not a new concept anymore, but with the Covid-19 pandemic, the global workforce and many more industries have learnt to adapt to a model that allows a more seamless…
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Interviews

SalesTechStar Interview with Dean Brown, VP of Agency Partnerships at Selligent

Paroma Sen Oct 1, 2020 50

So many businesses focus on capturing data for data’s sake, but they do little with it to really improve the business feels Dean Brown, VP of Agency Partnerships at Selligent. In this…
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Staff Writers

What to Keep in Mind When Onboarding SDRs Virtually

Paroma Sen Oct 1, 2020 0

To have a robust remote onboarding program is soon going to become a top priority for businesses, given the rise in remote work today and the growing popularity of hiring globally…
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Interviews

SalesTechStar Interview with Daniel Rodriguez, Chief Marketing Officer at Simplr

Paroma Sen Sep 29, 2020 37

One of the biggest outcomes of the Covid-19 pandemic on workplace or “marketing and sales’’ culture is that companies worldwide will now acknowledge that many of the activities…
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