Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Gavin Wilson, Chief Revenue Officer at VIOOH

Paroma Sen Dec 15, 2020 0

Gavin Wilson, Chief Revenue Officer at VIOOH chats about the various ways in which brands can optimize their OOH media processes to gain more traction from their overall OOH spends in…
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Interviews

SalesTechStar Interview with Kirsten Boileau, Global Head of Digital Transformation Enablement at…

Paroma Sen Dec 14, 2020 0

Kirsten Boileau, Global Head of Digital Transformation Enablement at SAP shares a few thoughts that can help sales and marketing teams enhance their approach to help create better…
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Interviews

SalesTechStar Interview with Terho Laakso, VP of Business Development, Documill

Paroma Sen Dec 11, 2020 0

Terho Laakso, VP of Business Development, Documill dives into the benefits of cloud-based document processing services in this recent chat while taking us through his thoughts on…
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Staff Writers

Tips to Transform Sales Reps Into Top Performers: A QnA With Ryan Vaillancourt, Sr. Director, North…

Paroma Sen Dec 11, 2020 0

Ryan Vaillancourt, Sr. Director, North America Sales., ringDNA. shares his thoughts on improving sales performance and processes in this chat with SalesTechStar: ____ Tell us a…
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Staff Writers

Must-have Technologies for Sales Teams in Today’s Remote Selling World

Paroma Sen Dec 10, 2020 0

The work from home concept is not alien to global technology sales professionals, in fact, the tech marketplace has been one of the early initiators of a remote working world and remote…
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Interviews

SalesTechStar Interview with Li Kang, Head (North America) at Kyligence

Paroma Sen Dec 10, 2020 0

Li Kang, Head of North America Operations at Kyligence joined us for a chat to talk about the importance of establishing trust in business relationships while ensuring sales and…
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Interviews

SalesTechStar Interview with Elizabeth Brockey, Chief Customer Officer at Simpli.fi

Paroma Sen Dec 9, 2020 0

Elizabeth Brockey, Chief Customer Officer at Simpli.fi joins us in this quick QnA to share a few of the biggest customer-facing challenges in marketing and sales today while also…
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Interviews

SalesTechStar Interview with Todd Barnett, Chief Revenue Officer at Drift

Paroma Sen Dec 8, 2020 0

Todd Barnett, Chief Revenue Officer at Drift spares a few minutes discussing why sales and marketing teams should lead with better insights to face today’s B2B audience while…
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Interviews

SalesTechStar Interview with Christopher Bray, Chief Revenue Officer at Aura

Paroma Sen Dec 3, 2020 0

Christopher Bray, Chief Revenue Officer at Aura shares a few sales tips while discussing today’s sales trends in this quick chat: _____ Hi Christopher, welcome to SalesTechStar!…
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Staff Writers

Driving Sales Strategies With The Right Sales Intelligence

Paroma Sen Dec 3, 2020 0

To better identify qualified leads, build stronger business relationships and identify high potential B2B buyers, it is very crucial for sales teams to have the right sales intelligence…
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