Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Dan Michaeli, Co-founder and CEO at Glia

Paroma Sen Feb 4, 2021 0

Now is the time to not only revisit customer experience initiatives but to also rethink how customer support needs to be planned to create a more wholesome digital journey, Dan…
Read More...

Interviews

SalesTechStar Interview with Joe Hyrkin, CEO of Issuu

Paroma Sen Feb 3, 2021 0

Sharing effective and meaningful content is thekey to driving better business value in today’s remote selling and remote marketing environment, Joe Hyrkin, CEO of Issuu weighs in with a…
Read More...

Interviews

SalesTechStar Interview with Paula Shannon, Chief Evangelist at Lilt

Paroma Sen Feb 2, 2021 0

The right translation software is a key requirement for global businesses that have a presence in several countries, it makes it easier to assess documents and quicken internal…
Read More...

Staff Writers

Biggest Sales Learnings from the 2020 Covid-19 Pandemic

Paroma Sen Jan 28, 2021 0

The Covid-19 pandemic has turned attention to a lot of crucial aspects in everyday work-life, including in everyday sales and marketing processes! The most successful sales leaders and…
Read More...

Interviews

SalesTechStar Interview with Michael Ouliel, CEO at BlackSwan Technologies

Paroma Sen Jan 28, 2021 0

For any tech product innovator, emerging from stealth is one part of the story, emerging successfully ensures a different tactic and ball game; Michael Ouliel, CEO at BlackSwan…
Read More...

Interviews

SalesTechStar Interview with Kip Turco, CEO at StackPath

Paroma Sen Jan 27, 2021 0

For some technology and SaaS providers, 2020 turned out to be a banner year in several ways, Kip Turco talks about StackPath’s successful journey through the pandemic (and how they…
Read More...

Interviews

SalesTechStar Interview with Jake Athey, VP Marketing and Customer Experience at Widen

Paroma Sen Jan 26, 2021 0

It’s always been important for sales and marketing teams to work in unison to ensure better customer and sales output, the 2020 Covid-19 pandemic has only heightened this need and…
Read More...

Staff Writers

Top Marketing Automation and Sales Automation Providers of 2020 – a Round Up

Paroma Sen Jan 22, 2021 0

“By increasing efficiencies through better qualifying leads and increasing effectiveness by ensuring sales efforts are more personalised and relevant, marketing automation enables sales…
Read More...

Staff Writers

How do you Alleviate Common Product Marketing and Sales Messaging Challenges?

Paroma Sen Jan 21, 2021 0

There sometimes exist several overlaps and common challenges between product, sales and marketing teams. This can be an obstacle to overall productivity and business growth. One of…
Read More...

Interviews

SalesTechStar Interview with Sam Holding, Head of International at SparkPost

Paroma Sen Jan 21, 2021 0

It’s interesting to see how global businesses and teams have come together to improve performance despite today’s pandemic influenced challenges while leveraging data and tech to drive…
Read More...

Load More Posts