Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Dave Wilner, Chief Revenue Officer at Auth0

Paroma Sen Feb 25, 2021 0

While on the one hand, the ongoing pandemic has disrupted sales and marketing processes and models across the typical B2B…
Read More...

Interviews

SalesTechStar Interview with Andy Zimmerman, CEO at ARInsights

Paroma Sen Feb 24, 2021 0

Andy Zimmerman, CEO at ARInsights joins us for a casual chat to share a few thoughts on what it takes to build out and hire a high performing team in SaaS today while taking us through…
Read More...

Interviews

SalesTechStar Interview with Brennan Lake, Senior Director of Research Partnerships & Data for…

Paroma Sen Feb 23, 2021 0

Brennan Lake, Senior Director of Research Partnerships & Data for Good at Cuebiq shares a few insights on key CSR practices in tech and what it takes for companies to ensure their…
Read More...

Interviews

SalesTechStar Interview with Brian Bar, Founder and CEO at Victory Lap

Paroma Sen Feb 18, 2021 0

Why do today’s sales and marketing leaders need to be more proactive when planning their sales training and upskilling (or onboarding!) initiatives? Brian Bar, Founder and CEO at…
Read More...

Interviews

SalesTechStar Interview with Haley Katsman, VP of Revenue Enablement at Highspot

Paroma Sen Feb 17, 2021 0

How should revenue leaders and customer-facing departments reevaluate how they approach challenges and market pain points in today’s B2B selling environment? Haley Katsman, VP of…
Read More...

Interviews

SalesTechStar Interview with Loretta Faluade, Solution Strategy Director at PROS

Paroma Sen Feb 16, 2021 0

There is still a lot of disruption in store for marketing and sales and even eCommerce brands, as trends change and business practices evolve; Loretta Faluade, Solution Strategy…
Read More...

Interviews

SalesTechStar Interview with Yuchun Lee, CEO at Allego

Paroma Sen Feb 11, 2021 0

In today’s dynamic remote marketing and sales environment, what are the key elements that can drive better sales readiness for reps? Yuchun Lee, CEO at Allego joins us in this chat to…
Read More...

Staff Writers

Improving your Sales Cycle in 2021

Paroma Sen Feb 11, 2021 0

Sales and marketing conversations have been rife about the effects and changes that Covid-19 has led to, but what about the post Covd-19 impact of the pandemic on not only sales…
Read More...

Interviews

SalesTechStar Interview with Victoria (Tori) Belkin, Head of Revenue Enablement at Ceros

Paroma Sen Feb 10, 2021 0

“Don’t try to change anything drastic in your sales process if things don’t go your way,” cautions Victoria (Tori) Belkin, Head of Revenue Enablement at Ceros in this chat with…
Read More...

Interviews

SalesTechStar Interview with Kacie Finance, Global Account Manager at Bizzabo

Paroma Sen Feb 9, 2021 0

2020 was a year of learning and adjustments (amid the pandemic) but 2021 is a year of creativity with a renewed focus on emphasizing the ‘’human’’ element in sales; Kacie Finance,…
Read More...

Load More Posts