Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Justin Swain, VP Strategic Partnerships at OpenReel

Paroma Sen Apr 29, 2021 0

The future of SaaS solutions will center around videos feels Justin Swain, VP Strategic Partnerships at OpenReel. Justin takes us through his biggest sales (and salestech!) learnings…
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Interviews

SalesTechStar Interview with Lisa Beaudoin, Co-Founder and Chief Customer Officer at Brightspot

Paroma Sen Apr 28, 2021 0

Lisa Beaudoin, Co-Founder and Chief Customer Officer, Brightspot discusses the growing importance and benefits of headless CMS platforms for sales and marketing teams while taking us…
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Staff Writers

Do you need an Account-based Selling Framework?

Paroma Sen Apr 28, 2021 0

Account-based selling is not a new sales model. It has been a proven selling concept for sales leaders across industries. According to tenfold, account-based selling was actually…
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Interviews

SalesTechStar Interview with Paul Forte, Chief Revenue Officer at SingleStore

Paroma Sen Apr 27, 2021 0

Paul Forte, Chief Revenue Officer at SingleStore joined us for a quick chat to share a little about his sales journey through the years while diving into a few best practices he feels…
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Interviews

SalesTechStar Interview with Johnny Than, CEO and Principal at appficiency Inc.

Paroma Sen Apr 23, 2021 0

There is more demand in the market today for software-as-a-service, Johnny Than, CEO and Principal at appficiency Inc. dives deeper into this trend in our chat: ______ Hi John,…
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Interviews

SalesTechStar Interview With Andrew Stark, Chief Revenue Officer At PulsePoint

Paroma Sen Apr 22, 2021 0

Better sales and revenue processes are not just based on being innovative but also on understanding future needs of customers, Andrew Stark, Chief Revenue Officer at PulsePoint…
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Staff Writers

Sales Email Prospecting – Optimization Tips!

Paroma Sen Apr 21, 2021 0

Emails are one of the most effective ways for salespeople to get prospect attention today. Moreover, for both marketing and sales teams, email as a primary communication medium is not…
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Interviews

SalesTechStar Interview With Michael Schwalb, GM Of Partnerships And Data At JW Player

Paroma Sen Apr 21, 2021 0

Michael Schwalb, GM of Partnerships and Data at JW Player shares a few pointers on optimizing video use in sales and marketing while talking about the impact the growth of video…
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Interviews

SalesTechStar Interview with Atif Mushtaq, Founder & Chief Product Officer at SlashNext, Inc.

Paroma Sen Apr 20, 2021 0

Atif Mushtaq, Founder & Chief Product Officer at SlashNext, Inc. talks about the impact of phishing attacks today while diving into a few projected dangers users need to be…
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Interviews

SalesTechStar Interview with Mariya George, Co-Founder and President at Cleareye.ai

Paroma Sen Apr 19, 2021 0

Mariya George, Co-Founder and President at Cleareye.ai talks about the importance of technology in creating more financially inclusive experiences while sharing a few sales and business…
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