Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Marco Pasqualina, VP of Sales at Feedback Loop

Paroma Sen May 27, 2021 0

In sales and marketing, there’s always room to implement newer and effective technologies and proven practices to drive better outcomes, Marco Pasqualina, VP of Sales at Feedback…
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Interviews

SalesTechStar Interview with Jonah Lopin, Co-Founder & CEO at Crayon

Paroma Sen May 26, 2021 0

Jonah Lopin, Co-Founder & CEO at Crayon dives into a few top sales data points that every sales and marketing leader should be focusing on while sharing his thoughts on the…
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Staff Writers

Cold Calling Best Practices for your Sales Team

Paroma Sen May 26, 2021 0

Most successful sales teams have a cold calling step or process as part of their sales strategy. In today’s business environment, the need for a multichannel sales cadence makes it all…
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Interviews

SalesTechStar Interview with Mitchell Lee, Business Consultant at Vendavo

Paroma Sen May 25, 2021 0

Sales tools and sales processes cannot be implemented to only feed the prospect and customer information, both have to be aligned to help drive relevance in sales conversations;…
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Interviews

SalesTechStar Interview with Simon Yencken, CEO at Fanplayr

Paroma Sen May 21, 2021 0

Simon Yencken, CEO at Fanplayr shares a few top ecommerce best practices and upcoming trends in this quick chat with SalesTechStar: ________ Hi Simon we’d love to hear about your…
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Interviews

SalesTechStar Interview with Melanie Fellay, CEO and Co-founder at Spekit

Paroma Sen May 20, 2021 0

Melanie Fellay, CEO and Co-founder at Spekit dives into the story and inspiration behind Spekit while discussing the importance of having a strong sales training system; catch the…
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Interviews

SalesTechStar Interview with Matt Gilbert, CEO at Partnerize

Paroma Sen May 19, 2021 0

It’s important for sales people to not only breakdown their prospect’s buying behaviors but to also familiarize themselves with facts about every prospect’s business before initiating…
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Staff Writers

Sales Cadence Best Practices

Paroma Sen May 19, 2021 0

For sales teams to succeed, before planning a sales process and strategy for a particular purpose or goal, it is important to plan for your buyer's journey. With a sales cadence that…
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Interviews

SalesTechStar Interview with Brian Trautschold, COO and Co-founder of Ambition

Paroma Sen May 18, 2021 0

Why should sales coaching be as data driven as possible today? Brian Trautschold, COO and Co-founder of Ambition shares some thoughts in this chat: _____ Hi Brian…tell us more…
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Interviews

SalesTechStar Interview with Allen Pogorzelski, Vice President, Marketing at Openprise

Paroma Sen May 14, 2021 0

In an information-rich digital world, where buyers can learn more about products themselves rather than speaking to sales reps, what does it take to keep a growing connect with…
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