Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Weekly Highlights

Sales Technology Highlights of The Week: Featuring Avaya, DocuSign, Allbound, Seismic!

Paroma Sen Jun 14, 2021

According to most B2B sales experts, there is more need to invest in intelligent sales data and intelligent sales systems to drive more ROI. What are some of the ways in which sales…
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Interviews

SalesTechStar Interview with Mark Bedard, Vice President of Global Sales at Cognism

Paroma Sen Jun 10, 2021

Mark Bedard, Vice President of Global Sales at Cognism talks about the importance of using intelligent sales data and technology to not only drive better marketing-sales alignment…
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Interviews

SalesTechStar Interview with William Offeman, Chief Product Officer at WideOrbit

Paroma Sen Jun 9, 2021

Sales and marketing teams should focus on the convergence of linear and digital advertising and selling to gain more traction from their multichannel campaigns, William Offeman,…
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Interviews

SalesTechStar Interview with Chris Polishuk, CRO at Lucidworks

Paroma Sen Jun 8, 2021

Enterprise sales is evolving at a rapid pace, making it more crucial for sales teams to start driving sales journeys through the entire sales funnel. Chris Polishuk, CRO at…
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Interviews

SalesTechStar Interview with Jonas Karklys, CEO at NordPass

Paroma Sen Jun 4, 2021

In a hybrid or remote work environment, it is more crucial for distributed marketing, sales and other teams to collaborate using safer processes to prevent cyber security threats,…
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Interviews

SalesTechStar Interview with Matthew Smith, Chief Strategy Officer at Tessian

Paroma Sen Jun 3, 2021 0

Boosting customer engagement and customer value consistently with great customer experiences can be challenging for many sales and marketing teams. Matthew Smith, Chief Strategy…
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Staff Writers

Essential Sales Tech Platforms to Include in your SalesTech Stack

Paroma Sen Jun 2, 2021 0

Sales tech tools exist to provide support to most sales functions today. A comprehensive salestech stack that allows sales teams and their leaders to track high priority leads, automate…
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Interviews

SalesTechStar Interview with Ganesh Shankar, Chief Executive Officer and Co-Founder of RFPIO

Paroma Sen Jun 2, 2021 0

Every sales interaction should be viewed as an opportunity to further empower the customer feels Ganesh Shankar, Chief Executive Officer and Co-Founder of RFPIO; in this chat with…
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Interviews

SalesTechStar Interview with Olivier Metier, Senior Vice President Of Global Sales at Zeotap

Paroma Sen Jun 1, 2021 0

Maintaining a direct relationship with the client is crucial for sales feels Olivier Metier, Senior Vice President Of Global Sales at Zeotap; in this chat he talks about a few…
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Interviews

SalesTechStar Interview with Speleos Dravillas, Chief Revenue Officer at Nomadix

Paroma Sen May 28, 2021 0

“Communicate a new service seven times in seven different ways,” shares Speleos Dravillas, Chief Revenue Officer at Nomadix as he shares his biggest sales tech learnings and sales…
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