Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Kyle Racki, Co-founder and CEO at Proposify

Paroma Sen Jun 29, 2021

Kyle Racki, Co-founder and CEO at Proposify highlights the top challenges sales people face by not automating the right tasks in time in this quick chat: ______ Hi Kyle, we’d…
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Interviews

SalesTechStar Interview with Jennifer Leire, Vice President of Customer Strategy & Success at…

Paroma Sen Jun 24, 2021

A data backed customer success model can help build better online journeys and experiences; Jennifer Leire, Vice President of Customer Strategy & Success at Vibes shares some…
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Staff Writers

Sales Automation Mistakes to Avoid!

Paroma Sen Jun 23, 2021

Using sales automation software to streamline sales processes can impact business growth. Besides optimizing team efficiencies and helping to boost sales output, sales automation…
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Interviews

SalesTechStar Interview with George Mogannam, Chief Revenue Officer at SnapLogic

Paroma Sen Jun 23, 2021

What does it take to build a customer-centric sales culture that ensures productivity and increased ROI? George Mogannam, Chief Revenue Officer at SnapLogic shares some thoughts in…
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Interviews

SalesTechStar Interview with Mary Shea, VP, Global Innovation Evangelist at Outreach

Paroma Sen Jun 22, 2021

Mary Shea recently joined Outreach as their VP, Global Innovation Evangelist; she joined us for a quick chat to share more about her role and upcoming plans at Outreach while…
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Interviews

SalesTechStar Interview with Scott Sinatra, Chief Revenue Officer at Dixa

Paroma Sen Jun 18, 2021

The future of the typical buyer journey and digital customer experience is set to become more personalized and driven by better data and intelligence; Scott Sinatra, Chief Revenue…
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Interviews

SalesTechStar Interview with Stephanie Lemmerman, CFO at ReCharge

Paroma Sen Jun 17, 2021

Stephanie Lemmerman, CFO at ReCharge shares a few thoughts on evolving ecommerce trends in this quick chat: ______ Hi Stephanie, we’d love to hear about your journey through the…
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Interviews

SalesTechStar Interview with John Shackleton, Chief Executive Officer at FutureVault

Paroma Sen Jun 16, 2021

John Shackleton, Chief Executive Officer at FutureVault has a quick chat with SalesTechStar to share a few top of mind snippets on evolving B2B sales and the future of automation…
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Staff Writers

What Are The Top Sales Skills That Make B2B Salespeople Successful?

Paroma Sen Jun 16, 2021

B2B sales is not an easy profession to be in, but by honing the essential skills, it becomes a cakewalk for sales people to drive more sales success. Sales teams are essential to the…
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Interviews

SalesTechStar Interview with Caroline Thompson, Head of Underwriting at Cowbell Cyber

Paroma Sen Jun 15, 2021

Sales and marketing leaders need to be adept at helping businesses mitigate online cyber threats today, Caroline Thompson, Head of Underwriting at Cowbell Cyber shares some best…
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