Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Muddu Sudhakar, Founder and CEO at Aisera

Paroma Sen Jul 27, 2021

Muddu Sudhakar, Founder and CEO at Aisera dives into the growing importance and impact of AI on business revenue operations and end goals in this quick chat: ______ Hi Muddu,…
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Interviews

SalesTechStar Interview With Shekar Raman, CEO and Co-founder at Birdzi

Paroma Sen Jul 26, 2021

Shekar Raman, CEO and Co-founder at Birdzi comments on the widening impact of AI in retail sales and its benefits in driving in-store experiences in this chat with SalesTechStar:…
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Interviews

SalesTechStar Interview with Will Dean, Co-founder and CEO at Electric Gamebox

Paroma Sen Jul 23, 2021

It is crucial for retailers of today to know how to blend their digital and physical in-store experiences to match individual customer buying journeys, Will Dean, Co-founder and CEO…
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Interviews

SalesTechStar Interview with Ran Oelgiesser, Co-founder and CEO of RightBound

Paroma Sen Jul 22, 2021

RightBound’s co-founder, Ran Oelgiesser discusses the key trends leading to shifts in inbound and outbound sales processes while telling us more about RightBound’s startup journey:…
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Interviews

SalesTechStar Interview with Todd Abbott, CEO at InsightSquared

Paroma Sen Jul 21, 2021

To evaluate true deal engagement data, sales leaders have to focus on automating how they capture prospect and even sales rep activities; Todd Abbott, CEO at InsightSquared…
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Staff Writers

How to Prevent Deals from Falling Apart at the Closing Stage?

Paroma Sen Jul 21, 2021

Sales reps and sales teams spend a lot of their time on prospecting and moving leads down the buying funnel. To reach the closing stage and then lose a deal not only translates into…
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Interviews

SalesTechStar Interview with Dave Dabbah, Chief Marketing Officer at CleverTap

Paroma Sen Jul 20, 2021

Dave Dabbah, Chief Marketing Officer at CleverTap talks about the importance of aligning sales and marketing teams with agile practices while sharing a few top tips that can boost…
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Interviews

SalesTechStar Interview with Kayode Ijaola, Head of Platform Operations at Hawk (formerly TabMo)

Paroma Sen Jul 16, 2021

Kayode Ijaola, Head of Platform Operations at Hawk (formerly TabMo) shares some insights on today’s evolving adtech space while talking about what’s relevant and not in today’s…
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Interviews

SalesTechStar Interview with Christophe Jammet, Managing Director of Innovation and Emerging Media…

Paroma Sen Jul 15, 2021

A lack of brand authenticity can break sales and marketing results, in a digital-first selling and marketing environment, creating relevance, authenticity and shared customer…
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Interviews

SalesTechStar Interview with Michael O’Malley, SVP of Strategy at SenecaGlobal

Paroma Sen Jul 14, 2021

Besides simply measuring ROI on sales and marketing, it is also important to measure the opportunity cost of chasing segment wise revenue; Michael O’Malley, SVP of Strategy at…
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