Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Jason Davis, Senior Director of Sales and Marketing Practice at BTS

Paroma Sen Sep 15, 2021

Jason Davis, Senior Director of Sales and Marketing Practice at BTS talks about the various ways in which sales leaders can build out stronger and more efficient sales teams: _______…
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Staff Writers

Is The Key to Boosting Sales Revenue Better Use and Alignment of Marketing Automation?

Paroma Sen Sep 15, 2021

Better investments into marketing and sales automation systems and proper use of these technologies can hold immense potential for productivity improvements and consistent business…
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Interviews

SalesTechStar Interview with Mary Pat Donnellon, Chief Revenue Officer at CallRail

Paroma Sen Sep 14, 2021

Mary Pat Donnellon, Chief Revenue Officer at CallRail discusses the biggest business challenges that SMB marketing and sales teams face in this quick Q&A with SalesTechStar: _____…
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Interviews

SalesTechStar Interview with Greg Armor, Executive Vice President of Sales, Gryphon.ai

Paroma Sen Sep 13, 2021

Greg Armor, Executive Vice President of Sales, Gryphon.ai joins us for a chat on the increasing scope of AI powered capabilities in B2B sales and marketing: ______ …
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Interviews

SalesTechStar Interview with John Bruno, Vice President of Strategy at PROS

Paroma Sen Sep 9, 2021

Artificial intelligence is transforming how sales and marketing teams manage, collate and breakdown insights from their customer data; John Bruno, Vice President of Strategy at PROS…
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Interviews

SalesTechStar Interview with Rachel Obstler, Head of Product at Heap

Paroma Sen Sep 8, 2021

A product led growth strategy requires companies to refocus efforts on how they build products and create roadmaps in tandem with customer needs, to ensure faster customer…
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Staff Writers

What Can Help Drive Your Outbound Sales Process?

Paroma Sen Sep 8, 2021

Outbound sales remain a crucial strategy to the success and growth of many organizations, more so for enterprise companies. Outbound sales will always play an important role for sales…
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Interviews

SalesTechStar Interview with Peter Leddy, Vice President, Global Partner Organization at Qlik

Paroma Sen Sep 7, 2021

Strong partner programs can impact overall company growth and performance in today’s SaaS marketplace, Peter Leddy, Vice President, Global Partner Organization at Qlik shares a few…
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Interviews

SalesTechStar Interview with Ryan Whitney, Chief Sales Officer at AnyRoad

Paroma Sen Sep 3, 2021 0

Ryan Whitney, Chief Sales Officer at AnyRoad caught up with the team at SalesTechStar for a short discussion on what it takes to scale and train sales teams to optimize buying…
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Interviews

SalesTechStar Interview with Jane Kelly, Head of Growth at Retool

Paroma Sen Sep 2, 2021

While sales leaders and sales teams focus on maximizing their data sources and customer insights to drive sales conversations, they need to always remember that too much data is not…
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