Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Karam Malhotra, Partner and Global Vice-President at SHAREit Group

Paroma Sen Jan 13, 2022

As mobile commerce trends evolve, how will it create disruptions across eCommerce and online shopping? Karam Malhotra, Partner and Global Vice-President at SHAREit Group weighs in with…
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Interviews

SalesTechStar Interview with Mary Matyas, SVP & General Manager, North America at MediaMath

Paroma Sen Jan 12, 2022

Mary Matyas, SVP & General Manager, North America at MediaMath shares a few top productivity tips and takeaways for client facing teams in B2B in this quick chat with SalesTechStar:…
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Staff Writers

How Can Sales Teams Generate More Conversions With Their Product Pricing Page?

Paroma Sen Jan 12, 2022

In B2B sales and marketing, it is never a good idea to assume that your prospects will convert after being put through a pre-planned nurture cadence. In order for B2B sales teams or…
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Interviews

SalesTechStar Interview with Matthew Furneaux, Lead Analyst at Loqate

Paroma Sen Jan 11, 2022

Matthew Furneaux, Lead Analyst at Loqate chats about the importance of location data in deriving better retail and shopping experiences: _________ Tell us more about your…
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Interviews

SalesTechStar Interview with André Ferraz, Founder and CEO of Incognia

Paroma Sen Jan 6, 2022

Today's digital users are susceptible to so many kinds of online frauds and attacks, André Ferraz, Founder and CEO of Incognia shares a few best practices that can help protect them…
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Interviews

SalesTechStar Interview with Sam Moorhead, VP of Sales at Copper CRM

Paroma Sen Jan 5, 2022

Sam Moorhead, VP of Sales at Copper CRM shares a few thoughts on emerging sales processes that are redefining the typical B2B sales environment in this catch up with SalesTechStar:…
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Staff Writers

Looking for Proven Tips to Ace your B2B Sales Pitch Through 2022?

Paroma Sen Jan 5, 2022

Often times, B2B sales is considered challenging. But one of the greatest things in B2B sales (or sales in general!) today is that, with the array of sales technologies that sales…
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Interviews

SalesTechStar Interview with Bob Leibholz, SVP of Business Development at BairesDev

Paroma Sen Jan 4, 2022

Bob Leibholz, SVP of Business Development at BairesDev shares a few tips on what it takes to build a proactive sales team in B2B in this quick chat with SalesTechStar: _______ Hi…
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Interviews

SalesTechStar Interview with John Giacomini, Senior Vice President of Sales at North America,…

Paroma Sen Dec 28, 2021

John Giacomini, Senior Vice President of Sales, North America at Netskope chats about changing buyer trends and how B2B sales will transform further in light of new industry needs in…
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Interviews

SalesTechStar Interview with Paige Arnof-Fenn, Marketing and Business Growth Head at SavvySME

Paroma Sen Dec 23, 2021

Paige Arnof-Fenn, Marketing and Business Growth at SavvySME chats about a few top eCommerce and online sales trends that are redefining the digital buying experience: _______…
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