Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Staff Writers

Recreating your Sales Deck? Here’s What to Keep in Mind

Paroma Sen Mar 30, 2022

B2B sales and the typical B2B customer buying journey sports its own challenges. When selling to another business on behalf of one business, salespeople have to be prepared to…
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Interviews

SalesTechStar Interview with Owen Frivold, EVP, Strategy & Co-Founder at Hero Digital

Paroma Sen Mar 29, 2022

Owen Frivold, EVP, Strategy & Co-Founder at Hero Digital chats about a few evolving customer experience trends in this quick catch-up with SalesTechStar: ________ Welcome to…
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Interviews

SalesTechStar Interview with JoAnn Bridges, Director of Learning and Knowledge Management at ECI…

Paroma Sen Mar 24, 2022

JoAnn Bridges, Director of Learning and Knowledge Management at ECI Software Solutions talks about the importance of a strong customer feedback loop in a digital sales and marketing…
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Interviews

SalesTechStar Interview with Ariel Hitron, CEO at Second Nature

Paroma Sen Mar 23, 2022

Ariel Hitron, CEO at Second Nature, chats more about how AI-powered sales coaching platforms can enable better sales team development and growth in the long-term: __________…
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Staff Writers

RFP Automation is Beneficial to Everyone in Sales: Here’s Why

Paroma Sen Mar 23, 2022

For most business functions today, there is a tool (in most cases, many!) to help enable faster output and outcomes. When it comes to the matter of responding to a request for…
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Interviews

SalesTechStar Interview with Mark Richter, SVP Americas Sales at WalkMe

Paroma Sen Mar 22, 2022

Mark Richter, SVP Americas Sales at WalkMe chats about evolving online selling models and trends in this quick catch-up with SalesTechStar: ________ Welcome to this SalesTechStar…
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Interviews

SalesTechStar Interview with Chris Weber, COO and President at SaaSOptics

Paroma Sen Mar 17, 2022

A Chat About the Benefits of Integrating Sales Commissions with Finance Ops _______ Hi Chris, tell us more about yourself and the SaaSOptics platform, how has SaaSOptics evolved…
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Interviews

SalesTechStar Interview with Gerald Ang, CEO at Milieu Insight

Paroma Sen Mar 16, 2022

Gerald Ang, CEO at Milieu Insight talks about the various ways in which better market research and analysis can benefit and empower sales and marketing teams: __________ Welcome to…
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Staff Writers

A Few of the Most Underrated Sales Skills

Paroma Sen Mar 16, 2022

In today’s B2B selling environment, it is becoming a lot more crucial for sales people to hone tactics and processes that do not necessarily make them sound too salesy. Sales leaders…
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Interviews

SalesTechStar Interview with Zubin Vandrevala, VP and Head of Business and Partner Development at…

Paroma Sen Mar 15, 2022

Zubin Vandrevala, VP and Head of Business and Partner Development at Gr4vy chats about ways to enable stronger partnership models for B2B organizations in this chat with SalesTechStar:…
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