Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Andrew Arocha, Chief Revenue Officer at Drift

Paroma Sen Sep 13, 2022

Andrew Arocha, Chief Revenue Officer at Drift catches up with SalesTechStar to discuss a few of the industry's top revenue generation and sales trends: ________ Welcome to this…
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Interviews

SalesTechStar Interview with Keith Feingold, Vice President of Worldwide Sales at Onymos

Paroma Sen Sep 8, 2022

Keith Feingold, Vice President of Worldwide Sales at Onymos shares a few modern-day sales enablement and effectiveness practices in this catch-up: ________ Welcome to this…
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Staff Writers

Can AI Pricing Tools Drive Better Revenue Output?

Paroma Sen Sep 8, 2022

Sales journeys in the B2B ecosystem can often become complex and challenging due to the long winded cycles that this segment is prone to, in addition to that, there is the need for…
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Interviews

SalesTechStar Interview With Eliot Offutt, VP Implementation & Onboarding at Forma.ai

Paroma Sen Sep 7, 2022

How can improved sales compensation plans enable sales output? Eliot Offutt, VP Implementation & Onboarding at Forma.ai has a few suggestions: ____________ Welcome to…
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Interviews

SalesTechStar Interview With Laxman Papineni, CEO at Outplay

Paroma Sen Sep 6, 2022

Laxman Papineni, CEO at Outplay catches up with SalesTechStar to discuss the latest trends in B2B sales engagement with tips on how B2B sales teams can empower their sales processes…
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Interviews

SalesTechStar Interview with Karen Clarke, SVP & Managing Director of Americas at Anaplan

Paroma Sen Sep 1, 2022

Karen Clarke, SVP & Managing Director of Americas at Anaplan chats about the need to think differently when it comes to revenue generation and sales practices in a dynamic…
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Staff Writers

A Few Fundamentals that Can Enable Better Data-Driven Growth for B2B Sales Teams

Paroma Sen Aug 31, 2022

B2B teams and companies today are exposed to vast amounts of data being channeled into martech-salestech systems from various sources. While B2B teams now have access to large…
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Interviews

SalesTechStar Interview with Neal Hansch, CEO & Managing Partner at Silicon Foundry

Paroma Sen Aug 30, 2022

Neal Hansch, CEO & Managing Partner at Silicon Foundry chats about the evolution of the technology market and ecosystem in this catch-up with SalesTechStar: ________ Welcome to…
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Interviews

SalesTechStar Interview with Eric Westerkamp, Chief Executive Officer at CaliberMind

Paroma Sen Aug 25, 2022

Eric Westerkamp, Chief Executive Officer at CaliberMind discusses more on the key changes that are impacting data management and B2B marketing-sales practices in this short Q&A:…
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Staff Writers

Effective Ways to Maintain Deal Health

Paroma Sen Aug 24, 2022

Is it time for your sales team to have better visibility into open deals to improve how high risk deals can be saved? One of the good things about a well thought-out salestech stack…
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