Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Mitali Pattnaik, Sr Director of Product for LinkedIn Sales Solutions

Paroma Sen Oct 25, 2022

Mitali Pattnaik, Sr Director of Product for LinkedIn Sales Solutions chats about some of LinkedIn's newest Sales solution features while commenting on the modern-day state of sales in…
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Interviews

SalesTechStar Interview with Andrew Chen, CPO at CommentSold

Paroma Sen Oct 20, 2022

Andrew Chen, CPO at CommentSold chats about a few digital commerce and retail sales trends: ________ Welcome to this SalesTechStar chat Andrew, tell us about yourself and more…
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Staff Writers

Customer Success Best Practices for B2B Teams

Paroma Sen Oct 19, 2022

B2B Sales teams spend a lot of time, resources and effort to bag customers and especially, to nurture them through the typical B2B sales cycle in order to ensure there’s a win and end…
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Interviews

SalesTechStar Interview with John Winner, CEO at Kizen

Paroma Sen Oct 18, 2022

John Winner, CEO at Kizen talks about the various ways through which workflow automation platforms can drive better sales and sales ops performance: _________ Welcome to this…
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Interviews

SalesTechStar Interview With Frank Dale, SVP of Product at Salesloft

Paroma Sen Oct 13, 2022

Frank Dale, SVP of Product at Salesloft chats about the challenges that B2B sellers often face today with a few tips that can help alleviate most of them: _________ Welcome to this…
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Interviews

SalesTechStar Interview with Gary Stonell, SVP of Sales and Operations at Opterus

Paroma Sen Oct 12, 2022

Gary Stonell, SVP of Sales and Operations at Opterus highlights more on what can drive better retail journeys and communication in this short Q&A: __________ Welcome to this…
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Staff Writers

B2B Sales Metrics: A Few Best Practices

Paroma Sen Oct 12, 2022

For any sales leader, it is important to identify which key metrics matter to the organization and their sales team and when to track them. This is a crucial part of measuring overall…
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Interviews

SalesTechStar Interview with Yoav Susz, VP of Global Revenue at Contractbook

Paroma Sen Oct 11, 2022

Yoav Susz, VP of Global Revenue at Contractbook talks about the need for modern-day sellers to act more like brand consultants as the role of sales evolves across B2B: ________…
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Interviews

SalesTechStar Interview with Rachel Clapp Miller, Vice President of Marketing and Digital Engagement…

Paroma Sen Oct 6, 2022

Rachel Clapp Miller, Vice President of Marketing and Digital Engagement at Force Management shares a few thoughts on what it takes for B2B sales people to ''own their success'':…
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Interviews

SalesTechStar Interview with Ben Harper, Founder and CEO of Clarity Stack

Paroma Sen Oct 5, 2022

Ben Harper, Founder and CEO of Clarity Stack talks about the need for sales intelligence in sales processes and how it can help sales people boost their overall ROI: ________…
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