Author

Paroma Sen 790 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Tigran Sloyan, Co-founder and CEO at CodeSignal

Paroma Sen Nov 20, 2024

What should B2B technology sales leaders keep in mind when hiring for new sales roles? Tigran Sloyan, Co-founder and CEO at CodeSignal weighs in: __________ Hi Tigran, tell us about…
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Interviews

SalesTechStar Interview with Monica Lewis, VP of Product Management at LinkedIn

Paroma Sen Nov 13, 2024

Monica Lewis, VP of Product Management at LinkedIn chats about AI and the future of salestech driven sales in this quick chat with SalesTechStar: ___________ Hi Monica, tell us…
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Interviews

SalesTechStar Interview with Alistair Rennie, co-CEO of Totango

Paroma Sen Nov 6, 2024

Alistair Rennie, co-CEO of Totango chats about Totango's latest AI enhanced features and how they can enable better sales and marketing output in this SalesTech Q&A:…
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Interviews

SalesTechStar Interview with Siva Rajamani, Founder and CEO of Everstage

Paroma Sen Oct 30, 2024

Siva Rajamani, Founder and CEO of Everstage chats about the current state of sales compensation practices in B2B in this catch-up with SalesTechStar: __________ Hi Siva - tell us…
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Interviews

SalesTechStar Interview with Josh Kanagy, Head of Revenue at Hightouch

Paroma Sen Oct 23, 2024

Josh Kanagy, Head of Revenue at Hightouch talks about some key revenue tactics that can enable better sales processes in this SalesTechStar catch-up: ___________ Hi Josh, tell us…
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Interviews

SalesTechStar Interview with Mark Schopmeyer, Co-founder and Co-CEO of CaptivateIQ

Paroma Sen Oct 16, 2024

Uncover more on what it takes to drive better sales compensation and incentive based employee pay models with Mark Schopmeyer, Co-founder and Co-CEO of CaptivateIQ: ________…
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Staff Writers

Using Real-time Sales Analytics to Optimize Sales Performance

Paroma Sen Oct 15, 2024

Real-time sales analytics has become a pivotal for modern enterprises looking to augment their sales strategies and achieve superior outcomes. By leveraging the potential of updated…
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Interviews

SalesTechStar Interview with Evan Liang, CEO and Co-Founder, LeanData: All About LeanData’s New…

Paroma Sen Oct 9, 2024

Evan Liang, CEO and Co-Founder, LeanData shares more on LeanData’s New Buying Groups in this SalesTech chat: ___________ Hi Evan, tell us about yourself and what inspired the…
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Interviews

SalesTechStar Interview with Andy Brabender, CRO of Rootstock Software

Paroma Sen Sep 25, 2024

Andy Brabender, CRO of Rootstock Software chats about a few fundamentals that sales and revenue teams should follow to drive business success in this catch up with SalesTechStar:…
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Staff Writers

The Potential of Artificial Intelligence in Sales Enablement

Paroma Sen Sep 24, 2024

Artificial intelligence has transformed the modern business landscape completely, and along with other functioning departments, sales enablement and salestech started undergoing a…
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