Matt Roberts 1 posts 0 comments

Matt Roberts is VP of Strategy at Demand Spring, a B2B Marketing Consultancy that helps marketers be the growth drivers of their organization.

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Your Buyer Persona Research Is Failing

Matt Roberts Dec 15, 2020 0

Have you ever wondered why buyer personas thrive in some organizations, but fail in others? Personas are a lot like the people they’re based on – some excel in their careers, some…
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