Ariel Hitron is the CEO and a co-founder of Second Nature, the AI-powered sales coaching solution that helps people have better conversations. He brings together his passion for both sales and product development, applying AI to help large B2B sales organizations scale up and systemize their sales coaching. He draws on his experience in both the field and behind the scenes, having run global sales teams, built playbooks and training sessions for sales, and developed and brought to market multiple software product lines used by millions of consumers.
