Richard Lebovitz President and CEO, LeanDNA, an inventory optimization and execution platform that synchronizes workflows joined us in this episode to talk about the growing demand for inventory optimization software, and its impact on supply chains; Key topics covered: How are factory inventory optimization systems changing the whole supply chain game today How will more commerce / distribution companies look at these tools as an advantage How brands can use these tools to tie into actual user experience

Julia Hitchman, Chief Commercial Officer at Good-Loop (a Purpose-Powered advertising platform that unites brands, consumers, charities & publishers) joined us in this chat to share a few best practices that can help drive ad revenue goals: Key topics covered: Growth strategies that enable ROI for B2B advertisers and marketers How B2B commercial officers can use tech and new processes to push boundaries The future of B2B sales

Kevin Yip, Co-founder and President of Blueboard (an employee rewards and recognition platform for the modern workplace) discussed the impact of recognition programs on B2B teams: Key topics covered Why are employee recognition programs crucial in B2B How employee recognition programs enable sales team ROIs Business growth must-dos based on Blueboard's journey

Brian Bero, cofounder and Chief Revenue Officer, Strike Graph (a compliance SaaS solution that helps simplify security certifications) joined us in this episode to talk about a few trending B2B business development tips that should be on every sales teams radar through 2023: Key topics covered: Latest B2B business development trends Sales practices that are proven to work within B2B tech How will salestech reshape B2B/B2C sales

Collin Mitchell, Chief Evangelist at Humantic AI (a Buyer Intelligence platform for revenue teams) spoke about the benefits and importance of better personalization tactics in sales: Key topics covered: Importance of personalization Out of the box practices that can drive sales journeys How lean teams can scale ROI

Grayson Morris, CEO at Performio, (a platform that helps handle complex incentive compensation plans, processes, and strategies) spoke about the importance of having an effective compensation plan for salespeople: Key topics covered: Why B2B sales leaders need to have better sales compensation structures How a good B2B sales compensation plan can enable better sales Top practices to follow when putting a commission strategy in place

Kate Musgrove, Managing Director for Asia Pacific at Bazaarvoice, (a platform that builds smarter shopper experiences across the entire customer journey) shared a few fundamentals and best practices for e-tailers in this podcast: Key topics covered: Regional expansion tips and practices for SaaS teams How e-tailers can build better online experiences for end users The future of eCommerce and e-Tail

Allison Tiscornia, Chief Customer Officer at ChurnZero, (a Customer Success platform for growing SaaS businesses) discussed more about the future impact of customer success in B2B. Key topics covered: Trends that dominate B2B customer success journeys How leading brands plan their customer success workflows The future impact of customer success in B2B

Ed Hill - SVP and GM for the EMEA – at Bazaarvoice, (a platform that helps build smarter shopper experiences across the entire customer journey) spoke about a few trending sales practices and tips; Key topics covered: What sales teams should do to thrive in a challenging market How salespeople can enhance their skillset and salestech knowledge to drive ROI Common B2B sales and salestech challenges

Stephanie Vandenberg, GM, SVP Revenue & Growth, at Verve Group (an omnichannel ad platform that connects advertisers, agencies, brands, and publishers to people in real time) spoke about a few top media-sales trends while sharing some tips on improving brand sales outcomes;  Key topics covered: Building a strong sales foundation: what it takes Salestech that help enables sales processes in B2B The future of media sales and advertising

Holly Procter, SVP of Global Sales at Clari (a Platform that helps improve efficiency, predictability and growth across the typical revenue journey) shares a few thoughts on modern-day B2B sales processes: Key topics covered: What sales leaders and business stakeholders should do to align revenue processes and practices Core sales strategies that work well in B2B SalesTech optimization tips

Zarina Stanford, CMO at Bazaarvoice chats about the evolving trends that are keeping today's marketers on their toes while taking us through Bazaarvoice’s growth story: Key topics covered: Current day marketing trends that are changing the future pace of marketing B2B Marketing and B2B sales predictions for 2023 Tips to keep in mind when aiming to build unified brand experiences

Mark Wright, VP Sales & Partnerships – Zeitworks, (a business intelligence platform that uses automated data collection to reveal information about the way teams work) spoke about the changing sales ecosystem: Key topics covered: Fundamentals that work in sales today Best practices new sellers should follow The future of salestech and B2B selling

Rachel Clap Miller - Vice President of Marketing and Digital Engagement at Ascender by Force Management, (a sales engine that fuels repeatable revenue growth) highlights more on what it takes to drive B2B sales effectiveness: Key topics covered: Increasing sales effectiveness in B2B Dominant tools that help Enhancing the B2B sales experience

Mikey Paley, SVP of Business Development, Retailers at Aki Technologies, (a platform that helps advertisers reach their audience with better personalization) shared a few thoughts on the evolving retail media segment in this podcast episode: Key Topics Covered: Dominant trends in retail media today How better retail media experiences can drive the retailer and end user experience The future of retail media advertising

Jeffrey Ha, Chief Go-to-Market Officer at Rev (a platform that combines A.I. to deliver an enhanced end-user experience) joined us in this episode to share a few B2B tips and practices that can enable better go-to-market and sales output: Key topics covered: How traditional practices can't sustain in B2B Enhancing the overall sales and GTM process Using predictive analytics to drive ROI

Marjorie Janiewicz, Chief Revenue Officer at Foursquare, (a technology platform that powers leading business solutions and consumer products through a deep understanding of location) spoke about a few proven revenue generation practices in this episode of the SalesStar Podcast: Key topics covered: B2B sales/marketing challenges and sales-martech best practices Revenue and growth strategies that can enable B2B teams The future of B2B sales and salestech-martech

Mark Magnacca, Co-founder and President at Allego,  a leading all in one sales enablement platform joined us in this episode to discuss more on what it takes to drive sales enablement best practices for B2B teams: Key topics covered: Allego's journey and its recent innovations Sales enablement trends in B2B Sales strategies that work better in B2B The future of salestech and B2B sales 

Molly McKinstry, Head of Enterprise Sales, at Calendly, (a sales scheduling automation platform) joined us in this episode to chat about a few enterprise sales fundamentals: Key topics covered: Fundamentals that Enterprise Sales teams and Enterprise Sales leaders need to pursue today to drive faster/better business impact How enterprise sales teams across industries use different tactics to drive goals The kind of salestech/sales intelligence that can impact enterprise sales teams with optimization tips

Camela Thompson, VP Marketing at CaliberMind, (a B2B Marketing Data Platform that helps generate Marketing Insights) joined in as a guest to share a few growth marketing tips and best practices: Key topics covered: Growth marketing practices that work in B2B How B2B marketers and sales teams can optimize ROI The future impact of revenue insights to B2B teams

Jamie Shanks, CEO of Pipeline Signals & Sales for Life caught up with us in this episode of the SalesStar Podcast to talk about the changing scope of B2B sales: Key topics covered: Driving ROI with improved Sales Intelligence Sales and RevOps Best Practices for B2B Teams The changing face of salestech and B2B sales

AJ Bruno, Founder and CEO at QuotaPath an end-to-end compensation solution for revenue teams joined in as a guest on the SalesStar Podcast to chat about the changing B2B sales marketplace and what will redefine the industry in the near future: Key topics covered: Trends surrounding the B2B sales market today Maintaining Sales ROI during a recession and through today's ''great resignation'' The future of B2B sales and salestech

Andy Champion, VP and General Manager for the EMEA region at Highspot, a sales enablement platform that enables every customer conversation spoke about a few proven B2B growth tips and best practices… Key topics covered Loopholes in the current state of B2B marketing/sales Alignment practices for sales-marketing teams How can revenue leaders-sales and marketing teams change processes to drive faster growth

Mariana Cogan, CMO at People.ai a leading revenue operations and intelligence (ROI) platform shared a few thoughts on what it takes to drive better marketing ROI in B2B:  Key topics covered: B2B marketing in 2022 Common pitfalls marketers face  Marketing strategies that work better in B2B The importance of better DEI in B2B 

Myles Kleeger, President and Chief Customer Officer at Braze, a leading customer engagement platform joined us on this episode of the SalesStar Podcast to talk about a few must-do customer facing fundamentals for B2B teams. Key topics covered: Evolving trends in the typical B2B customer journey Key fundamentals to keep in mind when driving personalized customer experiences The future of customer service in B2B

Astrid Masle Boer, VP of Sales, EMEA & APAC – RFPIO a market leader in response management software joined us in this chat to share her biggest sales learnings and key trends that are set to shape the tech/B2B industry: Key topics covered: Dominating B2B sales trends given today's market dynamics Core sales processes/models that drive ROI and growth Biggest B2B sales challenges/solutions

Kimen Warner, VP of Product Management at Drift shares proven B2B product management best practices as well as some highlights on Drift’s newly launched Deal Room, in this episode of the SalesStar Podcast: Key topics covered How Product Management has evolved over the years... What can product managers do to differentiate themselves The launch of Drift's ''Deal Room'' and how it benefits B2B sales and marketing teams The future of SalesTech

John Piccone, Regional President, Americas, at Adform an Integrated Advertising Platform joined us on this episode of the SalesStar Podcast to chat about a few trending digital marketing and ad best practices: Key topics covered: Fundamentals in B2B marketing that help drive ROI Understanding marketplace evolutions and customer behaviors What B2B revenue/sales/marketing leaders need to keep focus on in today's dynamics 

Abdul Javed, VP of Sales, APAC at Clari, a Revenue Operations Platform that improves efficiency, predictability, and growth across the entire revenue process joined in as our guest in this episode to share a few regional sales development best practices; Key topics covered: What does it take to build a strong Sales foundation Sales strategies that work for regional sales Salestech and alignment tips for global teams

Daniel Rodriguez, CMO at Simplr a machine-enabled customer experience solution that meets the demands of the Customer across all digital channels was our guest on this episode of the SalesStar podcast, Daniel spoke about a few proven marketing practices that should be the highlight through 2022, Key topics covered: Thoughts on core marketing strategies to fuel ROI through 2022 Key martech trends for B2B marketers to keep in mind Creating better end to end experiences for end users in B2B

Craig Moore, Head of Sales at Vyond a platform that helps people create dynamic and powerful video media joined us on this podcast to talk about a few top B2B sales practices and the salestech behind them. Key topics covered: Biggest B2B sales challenges Optimizing your choice of martech/salestech Discussing the future of salestech

Chris Cabrera, CEO and Founder at Xactly, (an Intelligent Revenue Platform that acts as a solution to align seller behavior) joined us on this episode to chat about a few top B2B revenue trends and best practices: Key topics covered: How is Revenue Intelligence today changing the game for B2B sales teams How B2B sales teams have used Revenue Intelligence to drive their goals Technologies that will become core and integral to sales-marketing experiences

Global sales advisor, sought-after speaker and author – Andy Paul joins us in this episode of the SalesStar Podcast to share a few top sales practices that can help enable a more proactive and slightly less salesy approach to sales: Key topics covered: B2B sales challenges that persist in today's environment The disadvantage with being too ''salesy'' and what to do about it What sales practices help drive true ROI Thoughts on the future of Salestech

David Greenberg, CMO at Conversica (a leading provider of Conversational AI for business), shares a few marketing and sales best practices for B2B teams; Key topics covered: Enterprise marketing and sales alignment practices What it takes for B2B marketers and sales people to drive online buying experiences The future of salestech/martech

Jamie Bertasi - President and Chief Operating Officer at Totango spoke about a few proven revenue tricks and best practices that have enabled goals for the Totango team over the years, Key topics covered Takeaways from the Totango growth story over the years Fundamental salestech/martech systems that enable revenue processes What should start-up teams keep in mind when implementing processes The future of B2B sales/B2B tech

Mike Smith, Senior Director, Enterprise Sales at CData joined us in this episode of the SalesStar Podcast to discuss a few modern day SalesOps best practices and trends; Key topics covered: The role of Sales Ops in building a modern sales organization How the customer purchasing process has changed The need for salespeople to have better customer 360 views/insights (along with best practices/tips) How CData's suite of data connectivity solutions can enable better sales forecasting and customer insights for B2B teams

Carson Conant, Founder and CEO at MediaFly, a collaborative tool for sellers & marketers shared a few of his top sales enablement predictions for 2022, Key topics covered: Growing importance of Sales Enablement Platforms How sales enablement and sales tech as a whole will shape up in the near future Sales enablement processes that boost ROI for B2B teams

Guy Nirpaz, Founder and CEO at Totango, (a customer success software platform) that helps organizations to monitor, track and optimize every stage of the customer journey joined this episode as our guest, to chat with us about the story behind Totango and the future of customer success: Key topics covered Totango's growth journey through the years... Why customer success platforms are crucial to B2B sales today The future of sales tech and customer success in B2B

Scott Smyth, VP Global Sales at HG Insights, a global leader in technology intelligence shared a few proven sales and salestech tips and practices that can generate better overall ROI for B2B teams: Key topics covered: Common sales tactics that work in B2B Challenges faced by B2B sellers The future of sales and salestech

Chris Maeda, co-founder and CTO at Botco.ai an AI-powered marketing chat solution shared a few thoughts on the impact of chatbots in today’s digital sales and marketing world: Key topics covered: The evolving role and importance of chatbots in sales and marketing today How leading brands are using their bots to drive sales/marketing How AI will evolve to change the sales-marketing landscape

Katie Foote, Chief Marketing Officer at Drift a conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying joined us on the SalesStar Podcast to share a few top marketing optimization thoughts and best practices. Key topics covered: Core marketing tricks to keep in mind for 2022 Martech solutions to consider to help optimize marketing efforts Understanding today's B2B market dynamics and using it to drive marketing goals

Adam Johnson, SVP, Sales at ActiveCampaign a global leader in Customer Experience Automation shares a few proven sales success tips and collected takeaways from his built up sales expertise through the years, while taking us through the impact of customer experience automation systems: Key topics covered: Technologies that matter to eCommerce/online businesses today Impact of CX automation How salestech-martech adoption will evolve with changing market dynamics

Kris Rudeegraap, CEO and co-founder of Sendoso, a platform that helps sales and marketing teams connect and drive revenue with personalized gifts in order to improve customer engagement initiatives shared a few thoughts on the impact of Direct mail in B2B sales and marketing: Key topics covered: What inspired Sendoso and how has the platform evolved over the years to meet changing business-user needs The benefits of direct mail How can marketers and sales teams create better end to end experience (that convert!) with direct mail?

Chris McLaughlin, Chief Marketing Officer at LumApps chats about the biggest CMO trends and practices that need to be followed to enable better marketing output through 2022 in this episode of The SalesStar Podcast Key topics covered Typical B2B CMO best practices and challenges  Optimization trends and tips that drive better internal marketing practices The future of B2B marketing and martech

John Elsey, CEO at Richardson Sales Performance shared a few best practices and sales training tips that are especially crucial to today’s B2B sales environment; Key topics covered: In what ways do B2B sales teams struggle with adequate training Virtual selling best practices What it takes to build and scale a B2B sales team

Karen Gallantry, GM at mParticle a customer data platform that enables marketing efforts spoke about a few proven revenue and sales practices that yield results for B2B teams: Key topics covered: Strategies in sales/revenue operations that yield results How core processes in sales and revenue operations are changing Sales technologies/ Revenue technologies that will become more crucial to everyday B2B operations

Kristina Simkins, VP of Product at Lessonly by Seismic a coaching software platform built for frontline teams shared a few tips on leading product teams effectively: Key topics covered: Meeting the evolving need between products-customers and what product teams need to do How can product teams – marketers and sales people align to impact overall processes and business growth? The future for B2B Product teams: trends and thoughts

Chetan Chaudhary, Chief Revenue Officer at Scale AI, a platform that accelerates the development of AI applications by helping machine learning teams generate high-quality ground truth data shared a few insights in this podcast that can help sales-marketing and revenue teams drive better unison in their core processes.  Key topics covered: What should sales/marketers focus on to build unified customer and buying journeys? Problems faced in B2B when it comes to go-to market plans and strategies Tips to drive better revenue and sales operations

Michelle Pietsch, VP of Revenue at Dooly.ai, a connected workspace that helps revenue teams win more deals shared a few thoughts and best practices that can drive better processes and output for B2B Revenue teams: Key Topics Covered: Best practices and processes that drive B2B revenue and sales teams given today’s market dynamics Core salestech-revtech that have always helped drive team output and business goals Top tips for marketers and B2B sales teams for 2022 and beyond!

Jeremey Donavan, SVP of Revenue Strategy at SalesLoft, a leading platform that helps selling teams drive revenue initiatives talked about a few proven B2B sales practices while sharing a few thoughts on the changing scope of sales today: Key topics covered: Missing elements in B2B revenue strategies Technologies and processes that sales and revenue leaders need to focus on strengthening Salestech / Revtech optimization tips

John Bruno, VP of Strategy at PROS a provider of AI-based solutions that help power commerce in the digital economy shared a couple of thoughts on today’s evolving eCommerce market and how new age technologies can drive better online sales; Key topics covered: Biggest challenges that eCommerce/online businesses face when driving sales today As platforms evolve to meet the needs of online sellers, basic best practices that companies need to keep in mind The future role of Salestech

Viral Bajaria, CTO and Co-Founder at 6sense, an Account Engagement Platform that helps B2B organizations boost revenue growth shared a few insights on 6sense’s newest innovations and what’s in store for the B2B martech and salestech world in this episode of the SalesStar Podcast: Key topics covered: About 6sense's latest innovations and integrations and how it changes the game for B2B marketing and sales teams How predictive systems and better business insights and data transforms B2B sales and B2B marketing for the better Using intent data and predictive analytics to drive business outcomes: Tips and Tricks

Mert Yentur, CEO and Founder at Pitcher AG, a leading provider of mobile sales enablement and content management for field sales and marketing teams shared a few thoughts on his startup journey and the future of B2B sales enablement in this episode of the SalesStar Podcast: Key topics covered: Sales Enablement Trends and Challenges that are being seen across B2B sales, globally Changes to the sales-marketing approach in business-to-business What it takes to drive a unified vision and prospect approach How should sales leaders structure their teams and processes to optimize sales efforts

Kevin Tate, CMO at Clearbit, a marketing data engine that helps drive customer interactions shared his top CMO moments and marketing best practices in this episode of the SalesStar Podcast: Key topics covered: Biggest concerns for digital marketers today Martech best practices that B2B marketers need to pay more attention to Biggest trends in B2B marketing to get ready for Driving marketing impact as a CMO

Chris Tranquill, Chief of Strategy at Khoros, shared a few thoughts on B2B optimization and engagement strategies; Key topics covered: B2B Customer Engagement Strategies - Top Lags Teams Face Using the right metrics to measure engagement and ROI Marketing and Sales automation that help drive customer engagement

Michelle Lisowski, Global Director, B2B Marketing at Uber, a global innovator known best for its ride hailing and delivery services is here to share a few observations and trends on what it takes to drive marketing success in an evolving marketplace; Key topics covered: What helps drive better marketing and martech collaboration? Must-have qualities for B2B marketers Martech suggestions and optimization tips The future of B2B marketing and martech

Amy McClain, Senior Manager of Sales Enablement at Calendly a leading meeting scheduling tool joined as our guest in this episode of the SalesStar Podcast to share a few salestech trends impacting B2B sales: Key topics covered Sales technologies that are becoming crucial in B2B sales and why What sales leaders need to do to boost sales training and salestech best practices Diversity and women in tech and B2B sales

Shawn Herring, VP Marketing at all-in-one document workflow automation platform, PandaDoc joins us in this episode to share a few highlights on PandaDoc’s Zoom app launch and what it takes to succeed in B2B marketing; Key topics covered: How all in one document automation platforms enable team efforts across functions Tools and technologies that help address challenges at the workplace especially in sales and marketing teams Thoughts on the evolution of martech-salestech today

Paroma Sen of SAP speaks with Paroma Sen of SalesTechStar.com on the Importance of DEI in B2B Marketing and Sales: Key topics covered: Growing importance of DEI culture in the B2B marketplace What drives stronger DEI cultures in tech? Why sales and marketing leaders need to focus on building diversity in hiring  *This episode was pre-recorded on Women's Day

Mike Burton, Co-Founder & SVP Data Sales, at Bombora, a leading provider of Intent data for B2B sales and marketing teams shared a few observations surrounding the growing importance of intent data in B2B sales and marketing today: Key topics covered: Key observations surrounding the use of intent data in B2B sales and B2B marketing Why B2B sales and marketing need to bank on behavioral insights today Changing data trends in business-to-business today The future of martech and salestech

Dave Dabbah, CMO at CleverTap, an AI-powered customer engagement and retention platform that enables businesses to drive better customer retention was our guest in this episode of the SalesStar Podcast powered by SalesTechStar.com; Dave shared a few thoughts on the evolving role of the CMO and the biggest trends in B2B marketing today: Key topics covered: Evolution of B2B marketing teams and the office of the CMO Long-term changes in B2B marketing set in motion because of the long-drawn Covid-19 pandemic! What makes marketing more performance-driven?

James Isilay, CEO at Cognism, one of the world's leading sales intelligence platforms shared a few top data and intelligence trends consuming B2B sales in this episode of the SalesStar Podcast (powered by SalesTechStar.com!). Key topics covered: Top business and sales intelligence trends of today that are changing the game for global sales teams Enhancing overall sales strategies and sales processes with better sales intelligence What should sales people be keeping in mind to ensure they don’t suffer from lags like disparate data or the inability to draw the right insights and processes from their sales intelligence 

Enterprise sales can be more complex and involve much longer sales cycles, but with optimized processes, sales leaders can drive quicker results; to that end we had Damien Swendsen, VP of Sales at InsideView, a leading platform that empowers business leaders to quickly and confidently make improved go-to-market decisions share some top tips in this episode. Key topics covered: Evolution of Enterprise Sales Salestech that enables enterprise sales goals Martech-salestech alignment for better enterprise sales

Yoni Tserruya, Co-founder & CEO at Lusha, a platform that helps business professionals with high-quality lead data shared a few snippets from Lusha’s journey and today’s evolving salestech climate: Key topics covered: Salestech and tech startups in Israel Trending sales strategies and salestech tips from around the world Improving your choice of martech and salestech

Daljit Bamford, Chief Customer Officer at Tenth Revolution Group, a global leader in cloud talent solutions shares a few top customer success tips and best practices that can help create better impact; Key topics covered Top skills needed in B2B customer success teams and leaders Impactful customer success models and how they are built Technologies that drive customer success initiatives

Jon Perera, Chief Marketing Officer at HighSpot joins the SalesStar Podcast to share a few thoughts on evolving martech trends and B2B marketing best practices in this quick chat. Key topics covered Top martech and marketing trends in B2B What does the immediate future of marketing and martech look like? CMO best practices 

Sylvia Ananicz, Head of Revenue at Lilt a modern language service and technology provider enabling localized customer experiences talks about the evolving role of tech in revenue operations; Key topics covered How Revenue Trends and Processes have Evolved in the Last Few Years Revenue Technologies at the Forefront in Today's Marketplace The Future of Revenue Operations 

Steve Daheb, Chief Marketing Officer at ON24, a Digital Experience Platform that helps drive customer engagements shared a few of his biggest marketing learnings and tips: Key topics covered: Redefining the marketing and customer journey  Marketing technologies and sales technologies that help create impactful customer experiences Marketing takeaways from leading tech brands 

Gil Allouche, Founder & CEO at Metadata.io a platform that helps B2B marketers scale their best-performing ad campaigns joined in as our guest in this episode of the SalesStar Podcast; to share a top observations on the changing B2B marketing and Demand Gen space -  Key topics covered: The changing B2B Demand Generation Game and some Top Trends  Shifts in Choice of Martech/SalesTech Stacks The Future of B2B Demand Gen

Pouyan Salehi, co-founder and CEO of Scratchpad a platform that helps you update Salesforce, take sales notes, and stay on top of sales to-dos participated as our guest in this episode: Key topics covered: How sales automation platforms are set to innovate further and redefine sales processes Top sales processes and trends in B2B sales Salestech optimization tips

Thiago Sá Freire, Chief Revenue Officer at Chorus.ai (a ZoomInfo company), joined in as our guest to talk about the changing sales and revenue / revtech trends in B2B today: Key topics covered: Revenue generation and revtech trends in B2B Sales success tips for a business environment that is evolving under a pandemic The future of the B2B Chief Revenue Officer and how the role of the CRO is set to evolve

Shakeel Itoola, the Chief Data Officer for Demand Science and PureB2B shared a few thoughts on what is on every marketer’s and sales person’s mind today – core best practices to drive better value driven insights from all their data!  Key topics covered: Key data trends in sales and marketing Optimizing your data to meet marketing goals Top trends in data and marketing to watch out for

Customer success today is more about building stronger and engaging online customer communities, Michelle MacCarthy, Global Head of Customer Success at Unit4 dives deeper into today’s changing trends in this podcast: Key topics covered: Evolving customer success trends reshaping the B2B market Building stronger online interactions The importance of growing online communities of happy customers Sales technologies and marketing technologies that boost customer success

Bob Ray, Head of Agency Services at Merkle B2B discussed some key trends that are set to shape media consumption and communication investments in 2021: Key topics covered How can marketing and communications teams use technologies to improve their strategies Changing patterns in media consumption habits What's in store for marketing and communications in the near-future

Jeff Heckler, Global Head of Customer Success from Pipedrive the first CRM platform developed from the salesperson's point-of-view in this episode of the SalesStar podcast to share a few thoughts on the changing trends impacting customer facing teams in tech: Key topics covered: Best practices that drive customer success Challenges facing customer success teams in tech today The future of customer success in B2B

There are many to change and improve how multichannel digital marketing processes are built out in today’s B2B environment, to share a few thoughts we had Nii Ahene, Chief Strategy Officer at Tinuiti, a performance marketing firm in this episode. Key topics covered Best practices for today's multichannel digital marketing Planning a strong, all-round marketing plan that meets customer expectations Martech tool recommendations

Rob Holland, CEO of Feedback Loop, an agile research platform for rapid consumer feedback shared a few thoughts on the changing customer-feedback game prevalent in today's online marketplace: Key topics covered: Ecommerce trends and its evolution since 2020 How implementing a comprehensive feedback loop is crucial to customer experience What matters most when it comes to driving customer retention in online sales

Jason Webby, Vice President of the Eastern Region at Future, a global specialist multi-media platform joined this episode as our guest to share a few thoughts on trending marketing and sales tricks that are taking over the overall theme in B2B technology today. Key topics covered: What are technology marketing and sales teams doing differently today? The future of B2B marketing and sales Top martech and marketing gimmicks in the limelight

Rob Watson - Senior Vice President Of Global Sales – Bluecore, a retail marketing platform that empowers brands to discover their best customers joined this episode as our guest to share a few top tips on improving sales strategies through 2021! Key topics covered: Proven sales strategies and practices for B2B Challenges facing today's SDRs and Sales Reps Sales tech tools that can boost SDR productivity

In this sub series of the SalesStar Podcast, Paroma Sen of SAP spoke to Paroma Sen of SalesTech Star about Using Data and Marketing for Good. Key topics covered Implementing CSR / Humanitarian practices into overall marketing strategies How can companies use data for good? Best practices in marketing that allow room for social impact too

In this interesting conversation, we had Rishi Mathur, currently the Global Program Manager at LinkedIn join us, Rishi has had quite an exciting journey so far in the content and content marketing fields, he shared a few thoughts on the importance of using humor in tech in content marketing! Key topics covered Challenges for content marketers Differentiating B2B content Emerging trends in content marketing

Mahe Bayireddi, CEO and Co-founder of Talent Experience Management (TXM) platform Phenom People was a guest is this episode; to share a few thoughts on the emerging trends in HR Tech and to take us through Phenom’s journey… Key topics covered Biggest HR Tech trends today  Using AI to create less hiring bias AI and the employee experience

Huw Owen, Vice President and General Manager for EMEA at Couchbase a highly scalable, distributed data store joined us in this episode of the SalesStar Podcast to share a few observations and thoughts on what it takes to drive more business impact with improved processes in today’s business environment, Key topics covered: B2B and tech sales and marketing trends and shifts Revisiting your tech stack in today's business environment Realigning sales and marketing priorities

Today’s business environment has taught us all to refocus efforts on improving not just the B2B customer experience but also the overall employee experience, to that end we had Grant Halloran, CEO at Planful, a leading financial planning and analysis (FP&A) cloud platform sharing his thoughts in this episode of the SalesStar Podcast; Key topics covered: Achieving a customer - employee experience balance What can fintechs do to improve the overall employee experience during a pandemic? Top work trends that will reshape the tech workplace in 2021 (and beyond!).

It was exciting to have Latane Conant, CMO of leading ABM platform 6sense as a special guest in this 73rd episode of the SalesStar Podcast! Latane had a chat with us to share key learnings from her marketing experiences during the (still ongoing!) pandemic of 2020 while talking about innovative ways for marketers to improve ROI in 2021: Key topics covered: 6sense's marketing experience and learnings through 2020 The importance of revisiting core marketing strategies and fundamentals today How CMOs can drive help sales alignment and overall business outcomes

Amir Hofman, Chief Product Officer at CloudShare, a virtual lab for software training, sales demos and POCs shared a few thoughts on evolving product trends in tech and sales insights in this episode: Key topics covered: Challenges with sales/marketing teams due to the pandemic What best practices should be followed when planning your product road map What kind of services and products in tech will grow in demand in the future

*The Paroma in Conversation with Paroma series is a sub series within the SalesStar Podcast! *To listen to the previous episode of this subseries: Go here!  _____ Paroma Sen of SAP joined Paroma Sen of SalesTechStar in this (second!) episode of the Paroma in Conversation with Paroma sub series to talk about evolving CX trends in the B2B marketplace. Key topics covered: Top and emerging B2B and B2C Customer Experience trends  CX initiatives that stood out during the Covid-19 pandemic What it takes to plan a better customer experience today (tips, dos, dont's, thoughts!)

Mark Banfield, Chief Revenue Officer at LogicMonitor, also a seasoned revenue leader with a strong history of developing successful go-to-market strategies for high-growth businesses joined in as our guest in this episode of the SalesStar Podcast, Key topics covered: The evolving role of the CRO during the Covid-19 pandemic Key learnings for revenue teams to keep in mind How customer facing reps should adapt to today's digital-selling and digital marketing world B2B tech trends to look forward to through 2021

Phil Friedman, founder at Computer Generated Solutions (CGS), a diversified IT solutions and services company that has built a strong global presence since its inception in 1984 shared a few thoughts on business growth and tech management in this episode of The SalesStar Podcast: Key topics covered: How should Tech CEOs be handling team management amid the vaccine roll out Key services in tech outsourcing that are impacted due to the pandemic  Biggest B2B tech trends to look forward to in the near-term

Zachary Ballenger, co-founder, of Casted a marketing platform built around brand podcasts joined as our guest in this episode of the SalesStar podcast to talk about best practices that can drive better podcasting techniques: Key topics covered: How B2B tech marketing and sales teams optimize their podcasting strategies today  Innovative podcasts and their must-watch techniques Tips for tech teams starting out with podcasting as a new lead generation or prospecting channel A few technologies to invest in, for a better podcasting experience!

Jonathan Anguelov, COO and Cofounder of Aircall, a cloud-based voice platform that integrates seamlessly with productivity and helpdesk tools joined us as a guest in this episode of the SalesStar Podcast: Key topics discussed: Delivering effective customer experiences that stand out  What it takes to realign the customer experience today Game-changing marketing and sales technologies that can create better customer journeys 

Kristin Hersant, VP of Marketing at Groove, a sales engagement platform for enterprises using Salesforce joined us in this episode of the SalesStar Podcast to share a few of her observations and tips to address B2B sales and marketing challenges. Key topics covered: The state of marketing in the B2B and tech marketplace Common challenges business leaders face in B2B today; creative solutions to help alleviate the most common ones Sales and marketing priorities for 2021

Greg Chapman, SVP of Partner Management at Avalara, a cloud-based tax compliance solution provider joined us in this episode of the SalesStar Podcast!  Key topics covered: Evolving business practices in today's new normal Evaluating best fit sales and marketing technologies given today's challenges Preparing for the rest of 2021

In this series-within-a-series of the "Paroma in Conversation with Paroma podcast'', Paroma Sen of SAP and Paroma Sen of SalesTechStar bring you a fresh, lighthearted conversations surrounding key trends in tech. Key topics covered: Top digital transformation initiatives and trends across industries Upcoming predictions on must-need digital evolutions and what companies must do Top changes in B2B sales and marketing today

We had a very special guest in this episode of the SalesStar Podcast – martech thought expert (or should we say the father of martech?) Scott Brinker joined us to share his thoughts on the key trends that are set to reshape the face of martech and salestech. Key topics covered: As the martech – salestech landscape evolves to meet changing business needs, how are innovators focusing on creating more centralized systems? Biggest challenges when teams try to scale results out output with the tech stack in marketing and sales Balancing creativity and tech use / implementation in sales and marketing Top predictions for martech and salestech for the near-future!

John Steinert, CMO at TechTarget, a purchase intent-driven marketing and sales provider that delivers deep business impact for enterprise technology companies joined us in this episode of the SalesStar Podcast to share a few thoughts on the changing dynamics in B2B sales through 2020 and the impact of intent data in today’s marketplace. Key topics covered: Sales and marketing in the extended new normal Intent data and how it helps funnel better sales / marketing opportunities Best practices for improved ABM and Go-to market success

Some would say that digital transformation was a core theme in 2020, in this episode we had Kirsten Boileau, Global Head of Digital Transformation Enablement at SAP joining us to share her thoughts. Digital transformation trends in 2020 The need to upskill to meet changing tech needs Digital selling tips for today's economy and key takeaways

Kenneth (Ken) Peterson, President of Customer Experience at QuestionPro an online survey software provider joined us in this chat to take us through his experience in 2020 leading customer success initiatives through a pandemic while sharing key tips on enhancing the B2B customer experience in this new normal: Key Topics Covered: Evolving sales and marketing models in B2B Important aspects of a strong CX in B2B today Learnings from leading brands in tech Technologies / tools that sales and marketing should focus on more

In episode 59 of The SalesStar Podcast, special guest - Bernie Kassar, Chief Customer Officer, SVP - Alliances & Business Development at Xactly Corp spoke with Nandini Ramaswamy, Senior Vice President - Global Incentive Compensation Strategy & Operations at Salesforce to evaluate top trends, tricks and strategies for an improved customer facing experience and journey. 

Tim Lambert, Chief Revenue Officer at Openprise, a Data Platform that helps automate manual processes takes us through the changing priorities in sales, marketing and revenue generation in this episode: Key topics covered: The role of the B2B CRO and it's evolution  Tips and best practices for CROs in 2020/2021 Basic fundamentals for marketing and sales and revenue teams to keep in mind Inter-team alignment trends and tips