Email production management platform maximizes the content, customer data and technology performance of email campaigns
As multi-channel marketers face numerous performance and technology challenges with personalized and event-driven email communications, Sendwithus today announced that Dyspatch, the company’s email production platform, has been included in Gartner’s newly released Market Guide for Email Optimization*. Gartner’s new research helps marketing leaders identify agile and cost-efficient optimization tools and services to help address their performance challenges, new business requirements and inflexible technology in their email marketing platforms.
According to Benjamin Bloom and Noah Elkin, the Gartner Research Directors who authored the Market Guide for Email Optimization, “Multi-channel marketers lean heavily on email marketing for personalized campaigns and event-driven communications, but struggle to connect the content, customer profile and technical configuration to deliver improved performance. A combination of third-party vendor technologies enables marketers to overcome challenges with deliverability, siloed data, scarce design resources, rigid content management systems and technology environments constrained by inflexible integrations.”
“Dyspatch’s inclusion in Gartner’s Market Guide for Email Optimization highlights the importance of speed and flexibility that today’s multi-channel marketers need and Dyspatch delivers,” said Matt Harris, co-founder and CEO, Sendwithus. “With Dyspatch, marketers can not just create and change emails faster, but actually create a centralized email workflow that can scale from local teams to global enterprise. It’s a complete platform including templating, testing, and publishing.”