Announces Powerful, New Enterprise Governance Features and Data Integration Functionality to Tray Platform and Tray Embedded Offerings’s New Workspaces, Slackbot Functionality, Enhanced JDBC Connector, and More Enable Enterprises to Safely Accelerate Digital Transformation Initiatives With Robust Data Governance and Control, whose General Automation Platform gives citizen automators in any business role the power to build enterprise-class integrations and automations themselves in a low-code environment, today announced significant product enhancements and new enterprise functionality for the Tray Platform, Tray Embedded Integration Manager, and Tray Embedded Native. These updates include powerful enterprise governance features; enhanced chatbot capabilities; robust enterprise data integration functionality; and the announcement of workspaces for secure workflow development and collaboration. With its latest enhancements, empowers enterprises to accelerate their digital transformation initiatives by enabling the rapid integration of technology stacks to automate processes, while exercising strict data governance and security controls.

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Built for enterprise-grade deployments,’s modern, low-code platform allows both IT and business teams to orchestrate complex, automated processes by eliminating the pain of integrating diverse technology stacks. Development and services teams at enterprise software companies can use Tray Embedded to deliver native integrations to their customers. Citizen automators across the enterprise can now leverage’s solutions to accelerate business transformation initiatives, while providing IT and leadership teams the governance, universal connectivity, and performance required to successfully complete enterprise automation initiatives. The newly announced enterprise governance capabilities in the Tray Platform and Tray Embedded offerings enable a high level of collaboration and trust between IT and business users and limit the possible emergence of “shadow IT” departments – a common issue when point-to-point integration applications are utilized in enterprise deployments.

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“With the Tray Platform’s unique blend of usability, rapid time-to-value, security, scalability, and governance, the promise of citizen-led automation can be finally realized – without sacrificing enterprise governance and security standards,” said Rich Waldron, CEO and co-founder of “At a time when digital transformation initiatives are being fast tracked, the Tray Platform allows automation to be utilized throughout the enterprise by providing a seamless, low-code experience so that any user can help scale development capabilities for every business function. Simultaneously, the Tray Platform delivers the enterprise readiness that IT buyers and business executives need to rest assured that their investment in’s General Automation Platform will adhere to even the most stringent data governance and security standards.”

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automationschatbotData IntegrationGeneral Automation
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