Dun & Bradstreet Launches Buyer Intent to Increase ROI for B2B Marketing and Sales Teams
A major global provider of business decisioning data and analytics, Dun & Bradstreet recently announced the launch of D&B Buyer Intent. The proprietary Buyer Intent by D&B will assist B2B sales and marketing teams with unveiling early-stage buying signals from firms that intend to buy sooner or later. The availability of early detection of digital signals helps sales and marketing teams to augment their relevancy and timeliness while positively impacting their go-to-market strategy.
The use of Dun & Bradstreet Buyer Intent makes use of a patented process using NLP and numerous unique web engagements on the data cloud of D&B. It is currently available in the United States and can help sales and marketing teams with lead and account prioritizations, omnichannel campaign activation, account-based advertising, account-based sales, and a lot more!
An influential tool for B2B sales and marketing teams all across the globe, the application of Buyer Intent has revealed some impressive results. Marketing teams leveraging the platform have reported a 37% boost in email open rates. D&B has been using Buyer Intent for its own campaigns and has witnessed a 22% lift in CTR, a 20% boost in ROI (on ad spend), and a 13% increase in overall conversions.
President of Sales and Marketing Solutions at Dun & Bradstreet, Michael Bird opined that marketing and sales teams require to be able to respond fast to buying signals as customers are evolving to more of a digital and self-guided buying journey. This will help them influence buying behavior and close the sale.
“Basic intent signals only indicate interest, not necessarily an intent to buy. D&B Buyer Intent takes a personalized, precise, and intelligent approach to enabling B2B companies to identify and reach their in-market buyers when it matters the most, ultimately increasing returns on marketing spend,” Michael said.