MRP Recognized as a “Leader” in Account-Based Marketing
Independent Research Firm Recognizes that MRP Prelytix Best Suits Large Enterprises
MRP, the only enterprise-class predictive ABM platform, announced its placement as a Leader in The Forrester New Wave™: ABM Platforms, Q2 2020.
Across a field of 14 vendors in the evaluation, MRP Prelytix has received a Leader position. The platform was also recognized as “differentiated” in the account selection, engagement channels, performance assessment, and product vision criteria.
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According to the report, MRP “best suits large enterprises with varied solutions and marketing resource models.” As well, the report notes that “MRP can support mature omnichannel ABM programs that multiple departments, business units, or partners execute through multitenant deployments of its platform and complementary managed services.” Customer references praised the quality of insights they get from MRP Prelytix, and the value delivered by complementary managed services.
“MRP leads with a comprehensive range of native functionality and managed services,” writes author and Forrester VP and Principal Analyst Steven Casey in the report. “Since our first evaluation of this market in 2018, MRP has added native capabilities for site personalization and sales alerts. MRP offers the most native and integrated engagement channels of any vendor in this evaluation,” he continues.
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“Our ABM platform is purpose-built for enterprise-class sales and marketing organizations, it delivers unmatched capabilities, maturity, and client value,” said Kevin Cunningham, CEO of MRP. “MRP Prelytix simplifies the complexity of their operating environment, applying AI to connect data, insights, and best actions across eight channels, breaking apart the typical siloed approach to ABM. Forrester’s evaluation is exciting to me since it further validates our commitment to these organizations, where omnichannel account-based marketing strategies deliver the highest value customer experience and client revenue impact.”
MRP Prelytix is the only ABM platform designed for sales and marketing professionals that operate their programs across multiple product lines, industries, and geographies. In this sophisticated environment, we apply the world’s fastest streaming analytic solution, Kx, consuming an average of 1.5 trillion data signals per month, so our clients can operate at the speed of engagement, be first to market, and first to win. Today, our AI solutions can solve more challenges faster. Our platform digests and maps data automatically, informs ABM programs when to trigger engagement, what that next best action is, content to use, and channels to use, as well as the contactability of each buyer.
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