Engagio Introduces Scout: A new Account-Based Marketing extension to support customer-facing teams to work on their platform of choice
Engagio, the leading provider of the all-in-one Account-based marketing solution, today unveiled its most revolutionary extension for the dynamic ABM ecosystem. Branded as “Scout”, the new ABM extension will enable marketing and sales teams to gain greater account visibility and communicate with customers and prospects inside the tools they already use, including LinkedIn, Gmail and Salesforce. With its new release, Engagio hops to the top position in ABM industry, making it possible for customer-facing teams to run coordinated account-based plays without ever having to leave their platform of choice.
Engagio is ABM-for-Everything
Engagio also announced recently that its ABM solutions are now integrated with all major marketing automation platforms, including Eloqua, Pardot, Hubspot, and Marketo. In an interview with us, Miller stated why is Engagio different from other marketing automation and ABM technologies. By his own admission, Engagio makes a sales teams act like sniper squads, instead of fishing nets. The new extension sharpens the squad further.
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Jon Miller, founder and CEO of Engagio highlights the crucial extension into ABM as a torch-bearer for marketers opting for integrated martech stack. Miller says, “These new capabilities exemplify Engagio’s fundamental commitment to innovating and delivering integrated marketing orchestration solutions that empower marketers and their sales partners to succeed.”
Some of the key features of Engagio’s newly launched Scout extension include:
- dashboards that pull individual and account-level data from major platforms such as Salesforce, marketing automation, LinkedIn, Twitter and corporate email
- the ability to edit data on people and accounts and sync to CRM, while matching leads to the account on the fly (if there’s a new person, Scout prompts you to add them)
- complete visibility of communication histories between your company and your target accounts
- the ease of clicking one button to run plays orchestrating account-based interactions across departments and channels
Engagio Scout Builds Human Connections into CRM Systems
Revealing why Engagio decided to bring out a new extension into ABM, Miller states, “Too often ABM solutions are either constrained to one application or don’t actually fit into how, where or when companies conduct their marketing and sales activities. Scout puts the power of account-level insights and scalable human connections right in the hands of every customer-facing employee, allowing coordination of interactions between people, systems, and channels.”
Marketers and their sales partners can now get actionable insights and coordinate abm ‘plays’ on major platforms such as Linkedin, Gmail & Salesforce for more effective, convenient workflows
Glen Lipka, VP of Product for Engagio, says, “Customer-facing teams need tools that make it easy and convenient for them to get visibility into what’s happening and connect with key people at targeted accounts. Scout meets that need and more by providing best-of-breed account access, visibility, and account-based engagement. Engagio helps make marketers the hero by letting them provide sales reps with the tools they need for account-based insight and action.”
Engagio and Marketo: A Sensational Pair of Companies with Different ABM Targets
Earlier this month, Miller’s former company, Marketo– the one that he co-founded, announced a major acquisition deal. It acquired ToutApp, a sales email tracking, and analytics company, allowing the customers to leverage a unified ABM platform with Customer Experience insights along marketing and sales processes. The new announcement by Engagio comes barely hours before Marketo’s annual marquee event Marketing Nation Summit 2017.
Jon Miller continued: “Engagio was built for marketers, by marketers. These marketing orchestration enhancements further demonstrate how Engagio will continue to innovate new ABM products and solutions that keep marketers and their sales partners ahead of the game.”
