6sense, the leading Account Engagement Platform, announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.
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Pulling ahead of the #ABM pack, 6sense expands #advertising capabilities with Native Retargeting. 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.
Like 6sense’s suite of display advertising capabilities, Native Retargeting is entirely self-service and uses the platform’s integrated intent network, patented account identification, and patented approach to delivering AI-driven buying stage predictions in order to identify, prioritize, and engage ideal customer profile (ICP) accounts that exhibit purchase intent. Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement.
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“6sense provides a clearly defined line from the success of our marketing efforts to those of our sales team,” said Tahlor DiCicco, VP of Global Marketing at CoreView. “By targeting audiences who are in-market with personalized advertising, we’ve aligned sales and marketing and are generating quality leads that excite both departments, which is an incredibly refreshing feeling in a time of uncertainty.”
Native Retargeting is one of 6sense’s robust advertising features focused on engaging target accounts via the publishers where customers want their ads to appear. 6sense also recently released dynamic display advertising, which personalizes content in digital ads based on real-time account information, and integration with LinkedIn, which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors. Together, 6sense’s comprehensive display advertising capabilities enable customers to reach buyers across channels while optimizing ad targeting and spend on relevant audiences.
