Oracle Restaurant Survey: Consumers Eager to Dine-Out and are Supporting Local
Oracle study highlights consumer views on restaurants during COVID-19 and what brands should expect in terms of take-out and dine-in experiences
Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurant according to a new Oracle Food and Beverage study. The survey found that 59% of US and 47% of UK consumers plan to dine-out as soon as they are able. In fact, as soon as it’s deemed safe to reopen, 26% of US respondents and 14% of the UK said they plan to return in the first week. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers. Forty percent of those surveyed in the US and 39% in the UK said they would feel safer if they could view the menu from their mobile device, while 35% in the US versus 31% in the UK would like to be able to pay in the same manner.
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But while limited dining options are available, people have shown an increased desire to help out independent restaurants. Thirty-nine percent of those in the US and 36% in the UK ordered more frequently from their local restaurant than before the crisis.
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“Throughout the globe, we have seen communities rallying around local independents to ensure they make it through to the other side of this crisis,” said Simon de Montfort Walker, senior vice president and general manager, Oracle Food and Beverage. “But while consumers are anxious to get back out there to eat, they come with new expectations on everything from menus to the technology used to increase safety. Execution will play a pivotal role in building customer trust and ensuring today’s diners remain loyal.”
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