Vendasta Welcomes New VP of Revenue Neal Romanchych
Long-time Canadian media and telecommunications leader joins software company
Leading end-to-end e-commerce platform Vendasta is proud to name Neal Romanchych as new VP of Revenue.
Romanchych is a seasoned media and telecommunication executive with three decades of experience. He joins Vendasta after nearly 14 years at 411.ca, a national Canadian directory and business solutions company, where he led as President and previously served as the Senior VP of Sales and Service.
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“Small businesses are the lifeblood of the world’s economy, employing almost 70 percent of the workforce in North America. Vendasta has amazing solutions to help these businesses realize their true potential,” said Romanchych. “In these strange times of COVID-19, SMB’s need all the help we can give them. I want to be a part of this. I want to see them survive and ultimately thrive.”
“I’ve had the pleasure of knowing Neal for many years through his work at 411.ca and we are thrilled to have a digital warrior like him on board to help guide us to our business objectives,” said Chief Customer Officer and EVP of Sales George Leith.
The senior position was among 100 new employment opportunities for sales and other customer-serving professionals looking to join Vendasta. The company is on a three-year plan for growth, fueled by a $40 million venture capital round in 2019.
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Vendasta provides an end-to-end commerce platform to 28,000+ customers who sell digital products and services to more than 3.8 million small and medium businesses (SMBs) worldwide. These customers include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of SaaS technologies that they can sell under their own brand to SMB customers. The platform provides AI-driven marketing automation, sales tools, and an integrated CRM to facilitate go-to-market. It also includes task, orders, and billing management systems to help scale through robotic process automation. SMBs are provided one login for all solutions purchased under a Vendasta customer’s brand. They enjoy one integrated dashboard with prescription, context, and tracking to understand how they are doing and how they can improve performance. Vendasta has a growing team of more than 400 people based in Saskatoon, Saskatchewan, Canada, and has been named one of Canada and North America’s fastest growing companies for five years in a row.
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