Acxiom Announces Customer Data Platform Solutions and Services
New offerings accelerate ROI on Customer Data Platform investments
Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives.
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Acxiom’s fifty years of proven expertise managing customer data ensures brands can enjoy accelerated results on their CDP investment no matter where they are in the process. This is evidenced by the fact that over the past six years, clients have renewed over 95% of their contracts with Acxiom.
Acxiom is partnering with select global CDP software providers to help implement, integrate, enhance, and optimise the value of CDP software and offerings. The advantage of Acxiom’s deep expertise in customer data management, identity management, ethical data use, and professional services enables the brand’s business strategy and technology ecosystem to align with the goals and metrics of success.
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“The companies who can connect to their customers with relevance and respect are the companies that will succeed. The question is how to integrate data and technology to achieve this and ensure investments turn into results and returns,” said David Skinner, Chief Strategy Officer. “Our CDP solutions and services, working with best-of-breed CDP partners, help brands optimise the investments they’ve already made or are about to make. Our ability to partner and integrate with a variety of martech and adtech providers makes Acxiom the ideal one-stop shop for orchestrating better marketing engagement for brands across earned, owned, and paid media.”
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