Ad Council Launches Workforce Readiness Campaign with Apple, IBM, the White House and Business Leaders
National initiative helps Americans "Find Something New" by pursuing education and training paths for in-demand career skills
The Ad Council announced Find Something New, an unprecedented national campaign created in collaboration with Apple, IBM and the White House, with support from more than 200 public, private and nonprofit members of Business Roundtable and the White House’s American Workforce Policy Advisory Board (AWPAB).
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With nearly 18 million Americans out of work amid the COVID-19 pandemic, the new campaign will help people of all ages, experiences and backgrounds develop their skills for the rapidly changing job market. The campaign encourages Americans to “find something new” at FindSomethingNew.org, which offers resources to explore a wide range of education and training options, including online and virtual learning.
Lisa Sherman, President and CEO of the Ad Council, said:
“The job market has been shaken in ways none of us have ever seen. Many Americans need a new way forward and developing their career skills can expand their opportunities. Our Find Something New campaign, backed by an extraordinary coalition of supporters, will empower people all across the country to find the education and training path that’s right for them.”
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Tim Cook, CEO of Apple and co-chair of the AWPAB working group responsible for this campaign, said:
“Now more than ever, we need to ensure that everyone has the tools they need to succeed and seize new opportunities. To invest in our future, we have to invest in people, in education and the many paths to a well-paying job or starting a new business. This initiative is about empowering people across the nation to discover a more hopeful future for themselves and their families.”
Joshua Bolten, President and CEO of Business Roundtable, representing the CEOs of America’s largest employers, said:
“At a time of uncertainty, business leaders are focused on supporting multiple education pathways that will provide more assurances of economic mobility for Americans. Our CEOs are all-in on this campaign because they firmly believe multiple pathways to a career will expand economic opportunity for more Americans and increase the shared goal of a more diverse workforce.”
