“Composable Commerce” Establishes New Paradigm for Modern eCommerce Innovation
Elastic Path, the leading headless commerce microservices solution for high-velocity brands, announced it has spearheaded “Composable Commerce™”, an approach which codifies the best practices associated with an industry movement towards modular, interoperable services used to design cohesive digital architectures that drive growth for progressive businesses.
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Composable Commerce was born out of a necessity to overcome the rigid nature of legacy eCommerce “platforms”, which were designed to solve yesterday’s eCommerce business models, and not today’s realities of operating a high-growth eCommerce business where customers are hyper-connected, and B2B companies are blurring the lines between B2C and B2B with unique and hybrid models.
“We have a complex and dynamic business, so embracing Composable Commerce will be key to our ability to achieve our digital commerce vision in a way that enables us to move fast, support our unique business requirements, and delight our customers and partners.” Rebecca Hicks, Senior Manager Digital Experience, Pella Corporation
Composable Commerce™ comes from the concept of composability, a systems design principle where “components can be selected and assembled (i.e. composed) in various combinations to satisfy specific user requirements.” Contrary to the rigid, closed architectural approaches that have dominated the market for years, there are four key tenets that define the Composable Commerce approach:
- Modular: Designed to be fully modular, meaning that each component is a self-contained system that can be deployed independently.
- Open: Based on open standards, integration patterns, and extensibility models that encourage interoperability and customization of both third-party and proprietary API services designed by technology vendors, the business themselves, or their solution and integration partners.
- Flexible: Leverage modern, flexible technologies and approaches, such as microservices, APIs, cloud, and headless (i.e. MACH) and JAMstack (JavaScript, APIs, & Markup language) architectures.
- Business-centric: Inclusive of all necessary tools and capabilities for business teams to have full control to “compose” disparate services into an end-to-end solution that addresses complex and dynamic business requirements, enables rapid iteration to respond to changing business requirements, and lowers the cost and risk of innovation.
