FollowAnalytics Inks Strategic Deal With Microsoft
In order to accelerate its mobile app building service, FollowAnalytics has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft.
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FollowAnalytics, a San Francisco-based mobile app builder with analytics and engagement features, has posted record growth in the past two months as the company rides the wave of a 336% increase in mobile app development in the U.S. 2020 is expected to be the company’s most profitable year since it was founded in 2013.
The COVID-19 pandemic has forced companies to move more of their operations onto mobile platforms as tens of millions of people stay home under “shelter-in-place” orders. This has led to an acceleration in e-commerce as online shopping permeates every area of business.
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“Customers are looking for low-code, fast time to market solutions that leverage their existing cloud investment, and we are uniquely positioned to deliver those solutions in days,” said Samir Addamine, founder of FollowAnalytics. “Microsoft Dynamics 365 Marketing provides a marketing automation platform that is multichannel, and the Dynamics 365 Commerce platform as well. We are adding mobile analytics data and push notifications that help trigger a campaign in real-time versus email. We can now add real-time marketing capabilities. We can help build e-commerce mobile apps for any Dynamics 365 Commerce customer within days.”
Any business with a website today needs a mobile app, and approximately 70% of Internet usage takes place on smartphones, while 80% of the time spent on smartphones is spent on apps versus mobile web. There are 3.3 times more transactions on mobile apps versus mobile web.
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